Recognition Validates AdMeld’s Cross-Platform Yield Optimization Technology, Leveraging 300+ Demand Sources to Maximize Publisher Revenues Across Web & Mobile
Winners To Be Announced At International CTIA Wireless 2010
NEW YORK – AdMeld (www.admeld.com), the leader in yield optimization for premium publishers, announced the company’s mobile platform has been named a finalist in the Enterprise Mobile Marketing and Advertising Solution category at the CTIA Emerging Technology (E-Tech) Awards. CTIA’s fifth annual E-Tech Awards program recognizes products in 15 categories in the areas of mobile consumer electronics, luxury mobile, applications, enterprise, green solutions and network technology. International CTIA WIRELESS 2010® will take place March 23-25 at the Las Vegas Convention Center.
“The CTIA E-Tech Awards highlight today’s most innovative mobile technologies, and AdMeld is honored to be a finalist,” said Marc Theermann, AdMeld’s Vice President of Mobile. “AdMeld’s vision is to help publishers effectively monetize their mobile ad inventory by connecting them with the widest possible array of ad networks, exchanges and Demand Side Platforms (DSPs) and equipping publishers with the tools to optimize every impression. Building on our leadership in web-based yield optimization, AdMeld’s mobile solution is designed to deliver these benefits while helping to drive millions of dollars of additional ad spend into the mobile ecosystem. It’s about growing the pie for everyone.”
Today, more than 200 of the world’s top publishers trust AdMeld to monetize their ad inventory, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time yield optimization technology connects with hundreds of sources of demand to effectively increase competition and raise publisher revenues for each ad impression. The company also provides an array of technologies and high-touch services to enforce publishers’ business rules.
E-Tech Awards winners will be announced at a ceremony hosted by Robert Mesirow, vice president and show director for CTIA and Tim Bajarin, president of Creative Strategies, on Wednesday, March 24 at 2:00 p.m. on the Exhibits Innovation Stage located in the Emerging Technology Zone on the International CTIA WIRELESS exhibit floor, North Hall.
About AdMeld
AdMeld helps the world’s premium online publishers maximize revenue from their ad inventory, reduce operating costs and eliminate unwanted ads. The company’s real time yield optimization technology connects with hundreds of sources of ad demand such as networks, exchanges and DSPs, to generate the highest possible yield for each ad impression. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 150 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London. Visit www.admeld.com.
About CTIA Shows
Celebrating 25 years as the premier global mobile marketplace, International CTIA WIRELESS 2010® brings together all industries advanced by wireless technology for three days of intense business, learning and networking in Las Vegas, March 23-25. International CTIA WIRELESS IT&E 2010 takes place in San Francisco, October 6-8. Visit www.ctiashow.com.
CTIA-The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry’s voluntary best practices and initiatives, and produces the industry’s leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.
