Quickly Matches Searchers Turning to Big Engines with Local Service and Product Providers
SHERMAN OAKS, Calif. – To broaden local advertisers’ opportunities while delivering the most targeted audience available, Advertise.com, a premier platform for search and display advertising, announced it now offers fully managed local search marketing on the web’s large search engines. This new platform empowers local businesses to increase their ROI by reaching the vast number of potential customers who have abandoned the phone book and taken their local searches online in search of instant gratification.
According to analyst firm Piper Jaffray, local search will become a more than $25 billion industry in the next 10 years. In fact, 30 percent of all searches contain location-specific information and emphasis on location has a direct effect on where businesses end up in organic search results. Businesses with locations closest to the searcher’s query will naturally appear first, and most of those queries are now being made on the largest of the web’s search engine providers.
To connect advertisers with this huge opportunity, Advertise.com now provides a fully managed solution that solves everyday marketing problems such as how to increase exposure, grow existing business and manage online reviews and word of mouth with exposure across Google and Yahoo. Plans to integrate into Bing and other specialized search engines are being finalized. In addition to paid search, Advertise.com will offer creative services and Remarketing solutions to further increase search conversions.
“Search has become a tool almost everyone instantly turns to now to solve problems that need resolution within minutes or hours, and advances in mobile technology has reinforced that behavior,” said Daniel Yomtobian, founder and CEO of Advertise.com. “Eighty percent of consumers now expect their business search results to be within 15 miles of their location, which creates a huge opportunity for local businesses. Our new platform lets advertisers provide that ‘instant gratification’ on an affordable full-service platform that immediately benefits their bottom line.”
With the local search marketing platform, Advertise.com provides complete call tracking with unique phone numbers to track exactly which advertisements are generating leads, giving local businesses the ability to pinpoint effective marketing efforts down to the keyword. Offline ads—TV, radio, print—are also tracked. Paul Gudidis of Los Angeles-based Body Charge, a National holistic massage therapy company said, “Being able to measure the results of our local advertising efforts with Advertise.com has enabled us to precisely measure where our ROI is coming from, something we weren’t able to do when advertising directly with the top search engines.”
The local platform also employs Advertise.com’s Remarketing technology. Remarketing works like this: visitors who leave a customer’s site without purchasing anything are identified and tagged so that the customer’s banner ad can be delivered to them as they continue to surf the web. This repeat exposure keeps businesses top-of-mind with customers already in the buying cycle.
Design services round out the Advertise.com local platform. The design team conducts an in-depth analysis of each customer’s online presence then creates compelling website, logo and banner designs.
About Advertise.com
Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. Leading the charge in online advertising since 2001, Advertise.com connects thousands of advertisers with millions of consumers every day – now delivering more than 10 billion ad impressions each month.
Offering a range of high-quality pay-per-click advertising, local marketing, remarketing, cost per action (CPA), and banner ad opportunities, Advertise.com is focused on providing the most effective, most affordable, and easiest-to-use search-and-display advertising platform in the industry.
