PALO ALTO, Calif. – Proximic (www.proximic.com), a leading provider of contextual matching services for online advertising networks, agencies, publisher networks and demand-side platforms (DSPs), announced the launch of Proximic Brand Protection, a brand-safety product that provides third-party verification of ad placements on Web pages, online publications, and other online content areas, increasing the potential value and commercial viability of the content while protecting branded advertisers from any non-premium or objectionable traffic.
In addition to helping partners avoid objectionable or non-premium advertising environments, Proximic’s page contextualization and audience targeting services then enable advertisers to easily direct their ads to safe and more relevant and monetizable areas online, all at the speed of ad delivery, as opposed to ‘after the fact’ analysis.
Leveraging language-independent technologies, Proximic’s contextualization and targeting services were initially deployed with several of China’s most prominent Internet entities, including Taobao, China’s largest Internet retail platform, which also includes an online advertising exchange and affiliate network for hundreds of thousands of publishers, as well as Allyes, one of the leading Internet advertising properties in China.
Using its proprietary Pattern Proximity profiling and filtering technology and following established industry guidelines from the Internet Advertising Bureau, Proximic Brand Protection was developed to proactively prevent online brand damage and increase media efficiency, all while protecting advertising brands online, with the goal of improving the success and ROI of campaigns. It can also certify and endorse network inventory, then monitor and classify the inventory for increased inventory performance.
Proximic Brand Protection’s matching and filtering technology provides:
Distinct content scores: Provides industry-standard content quality scores across different levels (page level up to publisher/site) and over time, specifically targeting and flagging non-standard content types such as sexual content, offensive content and user-generated content found in social media environments; monitors compliance of a partner publishers’ inventory and assesses the overall risk on brand exposure;
Protection beyond English: Pattern Proximity empowers brand protection in Spanish, French, German and Chinese, with more languages to follow. Proximic’s core technologies are language-independent, making it possible for Proximic partners to leverage the power of Brand Protection in markets beyond the US;
Preventive Ad-call Implementation, rather than after-the-fact analysis: Prevents unsafe impressions monitoring within the ad call rather than relying on post-campaign analysis secures “real-time readiness” through adaptive processing frequency of pages depending on various risk levels;
Transparent and Live API Reporting: Proximic provides live reporting access and alerts servers in real-time with transparent scores when Proximic Brand Protection identifies scoring flags;
Lower total-cost-of-ownership: Proximic customers can now use one technology platform in conjunction with both audience targeting and page contextualization;
Easy integration, with versatile levels of deployment: Proximic designed Brand Protection to meet varied levels of client needs and technical capabilities. Clients can use different methods to access the Proximic API for scoring data in all common reporting standards.
“In launching Proximic Brand Protection, we have made it easy to avoid brand damage as immediately and transparently as possible. We’ve merged this with our targeting services for the simple reason to help our partners remove the risk from featuring ads in non-premium inventory and increase advertising reach and boosting efficiency at the same time. With that, our customers can reach relevant brand audiences at larger scale and with more confidence,” said Philipp Pieper, Proximic CEO. “Proximic Brand Protection runs together with other Proximic services and is operated on the same infrastructure, which significantly increases ad efficiency, unlocks targeting potential and reduces the total cost of ownership for our partners.”
Brand Protection is part of Proximic’s Suite of Contextual Matching Services. By merging services for brand protection and ad targeting, Proximic safeguards and verifies ad placement, while boosting advertising reach and efficiency. Together, this helps Proximic partners reach relevant audiences at larger scale with higher confidence.
About Proximic
Proximic is a leading provider of contextual matching services for online advertising and publisher networks. Combining non-linguistic contextual profiling technologies, Proximic enables advertising networks, agencies, DSPs, and publisher networks to identify better ad matches across highly granular topical interests. Proximic is a privately funded company based in Palo Alto, California with offices in Beijing, China. The company is backed by investors such as Wellington Partners, which ranks among the most successful pan-European venture capital firms, and the Holtzbrinck Group, the publishing group of numerous publications including the Scientific American. To learn more, visit www.proximic.com.
