Break Media Launches New Ad Server and Campaign Management Capabilities

New In-House Server Will Enable Break Advertisers to Develop Highly Sophisticated and Targeted Campaigns across the Break Media Network of Sites

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the launch of Apex, a new proprietary in-house advertising server for the Break Media Network. Apex enables advertisers to develop and manage highly sophisticated and precisely targeted campaigns across the Break Media Network, which reaches more than 100 million men worldwide every month. Apex will also introduce efficiencies into Break Media’s advertising business by enabling Break to work directly with its clients, and foster greater innovation in the development of new advertising products by allowing Break to develop custom ads, including non-standard formats.

“Advertisers are focusing more and more on innovative, high-impact advertising campaigns that have very targeted reach,” said Keith Richman, CEO, Break Media. “The publishing companies that can deliver this combination to advertisers in a more efficient way are going to have a distinct advantage. That’s exactly why we’re pairing our own, state-of-the-art ad server with one of the biggest entertainment properties on the web.”

Developed completely in-house, the Apex ad server supports all IAB-approved ad formats and will allow advertisers to quickly and easily develop campaigns that combine multiple ad formats (including homepage takeovers, video, and display) with precision targeting capabilities (including geolocation, frequency caps, and consumer intent data). All campaigns will be tracked in a central dashboard that will enable advertisers to measure performance and recalibrate in real time across the Break Media Network, providing them with unprecedented transparency and control.

Break Media has taken a number of steps in recent months to expand and improve its advertising products. The launch of Apex comes on the heels of new partnerships with industry-leading data providers BlueKai and eXelate that provide Break advertisers with consumer-intent targeting data, as well as the launch of new offerings in the company’s Interactive Engagement Suite of products including Videostitial, Page Engage, Video Roll and Interactive Preroll.

“Break Media reaches millions of young men every day and has an unparalleled connection with this key demographic on the web,” said Andrew Budkofsky, EVP of Sales and Partnerships, Break Media. “That reach, combined with the new functionality and control enabled by Apex, will provide our partners with a superior advertising experience.”

The Break Media Network grew 77 percent from August 2009 to January 2010 to become one of the top-10 video ad networks, reaching 100 million unique viewers on a monthly basis (comScore, Feb 2010). The Break network consists of hundreds of premium partner sites and provides an all-encompassing advertiser solution with highly engaging ad units.

About Break Media:

Break Media is one of the largest entertainment properties and providers of content — video, editorial, and games — to men online. The company’s branded properties (, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, and FileFront), combined with the publisher sites in the Break Media Network, reach more than 100 million men worldwide on a monthly basis. Break Media is currently the 38th-largest web property in the U.S., and it operates the fifth-largest video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit