Enables Dynamic Generation of Rich Media Ads in Real Time Based on the Content of a Page
NEW YORK – ContextWeb, the largest independent ad exchange, announced that it is a flagship partner in PointRoll’s Open Insights initiative, a partner program that adds science to the art of advertising by helping marketers more easily and better use data to inform and improve creative campaigns.
The Open Insights initiative gives marketers the ability to connect rich media engagement metrics with other key campaign data to empower creative and media objectives. Open Insights partners empower marketers to better understand their audiences, find more of them, serve them exactly the right dynamic creatives, and get a complete 360-degree view of their campaign performance.
“Combining ContextWeb’s page-level contextualization technology with PointRoll’s Ad Control product enables advertisers to dynamically generate rich-media ads, in real-time, based on the content of the page across more than 450 categories,” said Jed Alpert, Vice President of Marketing for ContextWeb. “Our unique joint integration allows consumers to experience rich-media ads that are relevant, and contextually driven by the content on the page they are reading. This solution is yet another example of how insight from ContextWeb’s page-level contextualization technology can help deliver more effective and efficient advertising in brand-safe environments.”
”ContextWeb’s expertise in page-level contextualization is one key component in PointRoll’s Open Insights initiative to give advertisers a full view of their campaigns and make sure that they’re delivering exactly the right message,” said Max Mead, Vice President of Business Development and Analytics for PointRoll. “ContextWeb is one of our strategic partners who truly gets the importance of accurately targeting ads in a way that helps our clients see the best possible ROI on all creative campaigns.”
In addition to powering real-time, contextually relevant rich-media ads, Open Insights offers marketers the ability to:
Identify and Understand Audiences
Expand Target Audiences
Serve the Right Creatives
Integrate into Preferred Reporting Interfaces
ContextWeb’s ADSDAQ Ad Exchange is the only ad exchange that provides complete control to both advertisers and publishers. Advertisers gain access to more than 11,000 ad sellers – enabling them to reach the most engaged and passionate readers. Each month the ADSDAQ Ad Exchange reaches as many people looking at health content as WebMD, as many people looking at finance content as Forbes.com and as many people looking at sports content as ESPN.com.
Open Insights is available immediately to clients of PointRoll and Open Insights partners, and additional partners will be added on an ongoing basis. For more information about Open Insights, please see its press release.
About ContextWeb, Inc.
ContextWeb operates the ADSDAQ Ad Exchange, the largest independent ad exchange, and the only ad exchange where advertisers and publishers both enjoy complete control. The ADSDAQ Ad Exchange places every kind of interactive ad unit for more than 12,000 buyers and sellers every day. Using page-level, contextual technology the ADSDAQ Ad Exchange delivers category-specific, brand-safe inventory along with extensive in-category reach, all with a purchase comparable to a site or portal buy. The ADSDAQ Ad Exchange ranks among the top 15 ad-supported properties, according to comScore, reaching 143 million monthly unique visitors. ContextWeb, Inc.’s investors include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. For more information, please visit: www.contextweb.com.
About PointRoll
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE:GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, social, and search campaigns. Understanding both the art and science of the digital medium, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 350 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, please visit www.pointroll.com.
