Quarterly report reveals increased spending across verticals, suggesting economic improvement
CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a 12 percent increase in Yahoo!’s first-page advertisers and a corresponding increase in its total share of advertisers.
“In February and March, Yahoo! had a nearly 28 percent share of total search advertisers, marking a long-time high,” said AdGooroo Founder and CEO Rich Stokes. “AdGooroo’s data suggests that a great deal of Yahoo!’s growth may be coming from outside the United States, and its international ad coverage reached a high of 4.7 ads per keyword in February, which is the most ads Yahoo! has shown since July 2007.”
In the report, Stokes argues that significant spending increases in certain verticals may be early signs of overall economic improvement. Computer hardware and mobile carriers in particular showed atypical gains in search spending. However, home loans and online education continue to experience spending declines.
The five-page report contains charts, data and analysis on the performance of Google, Yahoo! and Bing during Q1 2010 and once again contains the top 25 U.S. advertisers by search engine and search advertising spending by vertical.
Those interested in learning more can view and download a complimentary copy of the report, “Search Engine Advertising Update – Q1 2010” at http://succeed.adgooroo.com/Q1_2010_Search_Advertising_Report.html.
About AdGooroo
AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.
