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Subaru Inks TagMan for Online Campaign Tracking and Analytics Tag Management


NEW YORK – TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced that Subaru of America, Inc has begun to use its tag management system to manage and track online marketing and advertising campaigns running across its main website (www.subaru.com) and dealer network of 550 websites across the US.

TagMan acts as a single, universal tag and interface through which tracking tags and pixels can be deployed to an advertiser’s web site, online marketers can save time and money in the way they track campaigns and see how all online channels are working together. A single TagMan container tag replaces all the tracking pixels on an advertiser web page used to track, for example, natural search, paid search, affiliates, display, email or site analytics. These tags are housed inside the TagMan container and can be managed directly through a browser-based interface.

Subaru is using TagMan as its global ‘container tag’, enabling its media agency, Carmichael Lynch, to track activity from display campaigns and paid and natural search and to see the entire path to conversion (including keywords used) that any user follows when  taking action on its main brand website.

TagMan will also allow Subaru to control campaign tags across their dealer network websites according to various regional groupings of campaigns at any given time. Subaru will now be able to add, edit and remove tracking tags more efficiently and manage its future spend much more effectively.

“Subaru has a superb global reputation in the automotive industry. We are proud to have them part of the TagMan family,” says Jon Baron, General Manager “With all tags from all channels sitting in the same system, Subaru and Carmichael Lynch can track the full customer journey and see which channel(s) delivered a particular user. This allows marketing attribution of credit/commission across all online channels. As the company continues to deliver a high number of marketing campaigns, the flexibility and control that TagMan provides will enable Subaru to keep IT costs to a minimum and improve ROI.”

Subaru of America, Inc.. (www.subaru.com) is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation

TagMan (www.TagMan.com), the first independent tag and pixel management system, was built and developed by web analytics pioneer Paul Cook as a solution to the problems caused by the proliferation of website tracking tags and pixel weight. TagMan has revealed that up to 25% of a typical e-commerce advertiser’s affiliate commissions are duplicates. Uniquely, TagMan instantly deduplicates sales and attributes credit in real time across ALL online channels so that for every $1 spent with TagMan, clients can see up to a $9.50 return on their investment.   The negative impact of too many pixels on a client’s website (contributing to shopping basket abandonment) drove TagMan’s focus on latency and pixel reduction as a core part of the platform used by clients globally. Clients include online advertisers and agencies in the US and Europe, including Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Alliance & Leicester.

Founded in 2004, TagMan is privately owned and funded and has offices in New York and London. It has received funding from Cambridge Angels and the London Business School E100.


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