Omnicom, a Global and U.S. Advertising and Marketing Leader, to Help Humana Strengthen Its Brand
LOUISVILLE, Ky. – Humana Inc. (NYSE: HUM) announced that it has selected Omnicom Group Inc. as its primary national advertising and marketing agency, effective immediately. In addition to strengthening the Humana brand in the U.S. and globally through its selection of Omnicom, Humana expects to achieve significant cost savings by consolidating its advertising and marketing from several agencies across the U.S. to one primary agency.
“As we’ve conducted a comprehensive review over the past several months, Humana has been committed all along to choosing a world-class company – a leader in its industry,” said Raja Rajamannar, senior vice president and chief innovation and marketing officer at Humana. “With Omnicom, we have succeeded in selecting a company that will enable Humana to further build our brand while eliminating inefficiencies.”
Omnicom’s history of partnering successfully to build brands across borders and disciplines and of helping its clients deepen customer relationships at all levels appealed to Humana, as did Omnicom’s track record of nimbly supporting client business strategies. Omnicom also demonstrated outstanding strategic-thinking capabilities, while employing a scientific, measurable approach to addressing business needs. Omnicom Group’s agency brands – Interbrand, Rapp, BBDO Worldwide, DDB Worldwide and TBWA Worldwide – are consistently recognized as being among the world’s creative best.
“All of us at Omnicom are honored to have been selected by Humana and look forward to supporting all of their marketing efforts in branding, CRM, media, creative and other disciplines. We are proud to be working with Humana as we collectively take this brand to the next level,” said John Wren, president and chief executive officer, Omnicom Group Inc.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
About Humana
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.4 million medical members and 7.2 million specialty-benefit members.
Humana is a full-service benefits-solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.
Over its 49-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.
