WOODLAND HILLS, Calif. – One of the leading networks of forum communities on the Internet, CrowdGather (OTCBB:CRWG), announced that it has acquired Adisn, a next generation Digital Ad Agency that uses relationship data from the social web to enhance targeting, for $5.5 million, the largest acquisition in CrowdGather’s history. CrowdGather will issue 4,621,849 shares of common stock for the purchase. Adisn will operate as a wholly owned subsidiary of the Company.
Adisn had audited revenues for calendar 2009 of $889,867 and based upon its unaudited revenues through May 2009, we believe that Adisn will contribute positive cash flow and increased revenues over the next 12 months to CrowdGather. This is before taking into consideration any synergies or additional revenues that result from the selling of CrowdGather network’s advertising inventory by Adisn.
“CrowdGather has been building up a network of forum based properties with a focus towards growing revenues through advertising,” said CEO and founder Sanjay Sabnani. “While we have been successful at increasing the earning power of our network on a quarter over quarter basis, we have been doing so without the benefit of a sales force or our own ad serving platform. Adisn provides us with both of these resources and we are excited about what the future holds for us as we move forward together.”
Sabnani continued, “We are also delighted to have Adisn’s founder, Andy Moeck join our team and continue as President of the subsidiary. Andy is a seasoned technologist and entrepreneur and we believe he will be a driving force towards the increased monetization of our sites.”
Andrew Moeck co-founded Adisn in 2007 and has served as Adisn’s CEO since inception. In 2004, Andrew Moeck co-founded Teleo, leading all technology functions, directing product advances, driving communications growth, and overseeing research activities. He brought nearly a decade of telecommunications, managerial, and networking experience to the company. Teleo was sold to Microsoft in 2005, for an undisclosed amount.
Prior to joining Teleo, Moeck co-founded Antirion, a leading wireless development firm. Moeck was Chief Technology Officer from 1999 to 2002, when Ticketmaster and leading technology firm SWT acquired operations.
“We view this relationship with CrowdGather as a best of both worlds opportunity,” said Andrew Moeck. “On one hand, Adisn will continue to deliver innovative, targeted campaigns for its existing and future clients, but at the same time we are presented with a tremendous opportunity in working with CrowdGather’s rapidly growing network of sites. Having access to our own publisher network should help us to deliver even more value to our customers and give us the ability to develop and refine our technology on a long term basis.”
In March 2010, CrowdGather, which passed its two-year anniversary in April, acquired one of the largest free forum community hosting platforms, FreeForums.org (www.freeforums.org). As a result, CrowdGather’s network of forums now has 78-80 million monthly page views and 4.5 million monthly unique visitors according to Google analytics, an increase of over 500% from the Company’s last quarterly filing with the Securities and Exchange Commission. Since February of this year, CrowdGather has disclosed equity financings totaling $1.4 million through private placements and investor warrant exercises.
About ADISN
Headquartered in Long Beach, California, Adisn is a next generation Digital Ad Agency that uses relationship data from the social web to enhance targeting. Adisn has proven that the aggregate of web conversations, web profiles, online blogs, and behavior create millions of relationships between seemingly unrelated topics. The company’s technology mines through those relationships and applies the strongest ones to enhance online targeting to the benefit of publishers and advertisers across the web. We call it Relationship-based Targeting.
Adisn was founded by a team of proven technologists, marketers, and entrepreneurs. Supported by top-tier venture capitalists, and private investors, Adisn has established a proven track record with leading global advertisers, ad agencies and media companies.
About CrowdGather, Inc.
With its growing portfolio of special interest forums and enthusiast message board communities, CrowdGather (www.crowdgather.com) has created a centralized network to benefit forum members, forum owners and forum advertisers. CrowdGather provides a highly interactive and informational social network for members, a management and revenue-sharing resource for third-party forum owners, and a largely untapped advertising network for marketers worldwide.
