Advertisers See Success with Premium Ad Network
Run Campaigns for Online Education, Insurance, and Financial Services Products
NEW YORK – AdSide, a premium pay-per-click ad network, announced that more ad agencies and advertisers have partnered with AdSide to buy cost-per-click text ads across premium content sites.
AdSide™ consists solely of pre-screened content websites, providing advertisers with a reliable source of quality traffic. In addition, the network’s patent-pending Two-Step Click™ model gauges user interest, ensuring advertisers pay only for twice-qualified clicks, and for leads that are likelier to convert.
AdSide’s category-targeting capabilities allow advertisers to extend their reach within chosen demographic groups, beyond what is accessible through traditional keyword targeting, also ensuring that ad messages are placed next to appropriate content. The network’s real time transparent reports enable advertisers to optimize campaigns, opt-out of lower performing sites, and guarantee appropriate ad placement.
“AdSide provides media agencies with a powerful combination of reach, targeting and appropriate placements on brand name sites,” said Gina Napolitano, Account Director at Firstand10, a digital ad agency. She adds, “It helped us run successful campaigns for our insurance and online education clients, delivering precise audience reach and higher-than-average conversion rates. It’s an extremely efficient platform for large performance advertisers.”
“AdSide has created a high-quality content network focused on pay-per-click text ads,” said David Rodnitzky, founder of PPC Associates and of ad-tech’s Content Revenue Strategies conference. “The network has advanced the model of contextual targeting into a platform that enables effective and precise ad placement selection.”
“AdSide’s Two-Step Click model increased the volume of qualified traffic to our site, as well as the average user engagement time, beyond what we have seen from other networks,” said Andrea Crocker, president and co-founder of Point of Return, a non profit organization.
“AdSide provides us with conversion success where other networks had failed,” said Tessa Ohlendorf, of Online Media Management, an interactive agency which represents financial services, online education and pharmaceuticals clients. “The network’s transparent category-targeting model allows us to know where our ads are showing, providing us with full control over ad placement.”
“We are excited to be working with these cutting-edge advertisers and agencies,” said AdSide chief executive officer, Oded Itzhak. “Advertising effectiveness on quality content sites is inevitably higher than on long tail or unvetted sites. The added ability to easily pinpoint audiences and optimize campaigns reflects our commitment to create a quality advertising environment.”
About AdSide
AdSide (www.adside.com) is a premium pay-per-click ad network, serving tier-1 content publishers, advertisers and media agencies. We offer a better, simpler platform that delivers highly targeted text ads within a controlled environment of quality content sites. AdSide is owned and operated by DOCLIX, a provider of advanced performance advertising solutions. DOCLIX is a member of the IAB and the Click Quality Council. We are headquartered in New York City. For more information, contact us at [email protected].
