DUBLIN – Research and Markets has announced the addition of the “2010 US SMBs and Social Media: Rules of Engagement” report to their offering.
The phenomenon of social media has brought up a lot of questions around how small and medium businesses (SMBs) are leveraging these tools as a marketing vehicle. While its clear that SMB social media usage is widespread, what is not as clear is which SMBs are actively engaging in social media, what social media tools are more commonly used, and how SMBs are using social media for business purposes.
In this report, AMI provides a deeper perspective on SMBs respective needs and goals, as it relates to their social media usage, habits and perception. In addition, we explore the top reasons why social media use should matter to ICT marketers targeting SMBs.
Key Topics Covered:
Introduction
Defining Social Media
Industry Definition
Social Media from an SMB Perspective
SMBs that are Using Social Media?
Overall SMB Social Media Usage
SMB Engagement Level for Social Media
Why SMBs Are Using Social Media
Low-Commitment Nature of Social Media:
Differentiation of Products & Services:
Establish & Maintain Credibility:
Top Reasons Why SMBs Use of Social Media Matters
Points of Influence:
Value Propositions:
SMBs are extremely diverse:
Conclusions for SMB Marketers
List of Figures
Figure 1: Snapshot of Importance of Various IT Issues
Figure 2: U.S. SMB Social Media Usage for Business/Professional Purposes
Figure 3: U.S. SMB Specific Social Media Sites and Social Media Tools
Figure 4: U.S. SB Social Media Tools Across Verticals
Figure 5: U.S. MB Social Media Tools Across Verticals
Figure 6: U.S. SB Social Media Tools Across Number of Years in Business
For more information visit http://www.researchandmarkets.com/research/fc8528/2010_u_s_smbs_an
