Ad Operations Solutions Leader Shortlisted by Prestigious Industry Organization
NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it was recognized as a finalist in the newly created “Best Ad Technology Platform” category at the Association of Online Publishers (AOP) Digital Publishing Awards 2010. The ninth annual awards, which were presented at a gala industry event in London on June 10, 2010, celebrated excellence in digital publishing. The “Ad Technology Platform” category in which Solbright was nominated was added this year to recognize the crucial role played by ad technology providers in driving digital publishers’ revenue.
“The AOP Awards are designed to recognize, showcase and reward those businesses that have made a difference to our industry,” said Tim Faircliff, AOP Chairman and General Manager, Consumer Media, Thomson Reuters. “Even more than usual we need to acknowledge publisher brands and individuals that continue to innovate in terms of services and products that provide effective results.”
The Solbright Solution is a powerful revenue operations and workflow platform that premium digital publishers trust to maximize revenue and achieve better ROI. The solution simplifies complex processes across the entire ad operations spectrum, including ad sales, billing, trafficking, inventory and reporting, ultimately enabling publishers to gain complete control of their online ad businesses.
“Being recognized at this year’s AOP Awards is a tremendous honor and underscores just how crucial a role the Solbright Solution plays in driving revenue for premium publishers,” said Thomas Pace, CEO, Solbright. “We are pleased to have participated in the AOP event and we will continue to provide functionality that meets and exceeds the demands of publishers seeking to control their increasingly complex digital ad businesses.”
To learn more about the Solbright Solution, visit the company’s new website at www.solbright.com.
The UK Association of Online Publishers (AOP) is the industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting, and pure online media. The AOP raises awareness, and addresses concerns relating to all areas of online publishing to industry and Government; covering topics such as paid-for-content, online subscription models, data protection, copyright, content management, new technologies and audience measurement. AOP publishes original research including the annual Census now in its eighth year. It also hosts forums, conferences and events, where members can debate issues, meet peers and network.
Solbright delivers solutions that drive the business of digital advertising. The company provides the tools to help more than 3,000 leading websites manage the entire spectrum of their online advertising operations, from proposals and insertion orders to real-time inventory management, ad trafficking, billing and reporting. Solbright delivers a simplified – not simplistic – solution to their most daunting business challenges, enabling them to take control of their digital advertising revenue and build a proven, results-oriented plan for the future. More information is available at www.solbright.com.