Expanded Availability Enhances Revenue Opportunities for Small and Mid-Sized Businesses and Advertisers
ENGLEWOOD, Colo. – The Western Union Company (NYSE:WU) announced the expanded availability of the Western Union cash payment option for Google AdSense. First introduced in a limited number of countries in November 2007, the reliable and flexible Western Union payment option is now available in 30 countries including China, Morocco, Jamaica, Philippines and Ecuador. The companies have recently added six new payout countries including the UAE, Lebanon, Croatia, Moldova, Slovenia and Tunisia and expect to add additional countries later this year.
AdSense is a program for online publishers who want to make money from their online content–social networks, mobile applications, media and news sites, blogs, e-commerce sites, and Web portals–by placing ads against that content without requiring direct advertiser relationships through their own sales force.
The Western Union payment option delivers cash payments quickly and conveniently to site owners and publishers who use AdSense. Check collection and clearing processes can be lengthy, especially when funds are sent internationally. Western Union delivers AdSense revenue in cash on the next business day following the payment, eliminating the lengthy check clearing process.
“Western Union Global Business Payments provides a full range of consumer-to-business, and business-to-business payment options,” says Sanjay Gupta, senior vice president, Business Development and Strategy. “We continue to broaden the scope of our services to address the growing and changing needs of our clients and the consumers they serve. Our relationship with Google applies our proven payment technology to new and innovative applications, empowering business owners to expand global revenue opportunities.”
About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Custom House branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of more than 410,000 agent locations in 200 countries and territories. In 2009, The Western Union Company completed 196 million consumer-to-consumer transactions worldwide, moving $71 billion of principal between consumers, and 415 million business payments. For more information, visit www.westernunion.com.
