NEW YORK – Adility, a hyperlocal online deal distribution platform, announced that Courtney Williams, former Senior Vice President of Interactive One and previously the Vice President of Business Development at AOL will join as partner and Chief Revenue Officer. Mr. Williams will drive the business development strategy for Adility’s groundbreaking publisher offering, Dealwerk, an innovative technology that allows content producers to, in essence, become their own daily deal provider.
“Courtney’s experience over the past 12 years working with some of the largest online properties provides a great foundation for him to shape the Adility publisher platform with a clear focus on monetization for our clients,” says Adility CEO and founder Thomas Cornelius. “He has been there, done it and knows exactly what is needed from Adility from a publishers’ perspective. Courtney is an amazing guy with a real diverse background from law to putting $120 million dollar deals together. He has this roll up your sleeves and get it done today attitude and that just fits right into the no-bs and fun culture of Adility.”
Courtney comes to Adility from Interactive One, where as SVP he was primarily responsible for originating, structuring and negotiating a wide variety of commercial transactions including alternative revenue agreements, publishing agreements, content acquisition, technology agreements, mergers & acquisitions and strategic affiliations. Since facilitating its launch in 2007, Courtney helped Interactive One become the leading digital platform for African-Americans, super-serving more than 7 million monthly users. Interactive One’s family of brands include Blackplanet.com, a pioneering social network, Newsone.com, Hellobeautiful.com, Theurbandaily.com and Elev8.com. Prior to joining Interactive One, Mr. Williams served in several senior executive roles at America Online, Inc. including VP, Business & Strategic Development, AOL Europe, and VP, Business Development, AOL Inc. While at AOL, Mr. Williams was responsible for structuring and negotiating cross-brand marketing agreements across the AOL Time Warner Inc. family of brands as well as leading AOL’s e-commerce initiatives in the Financial Services and Insurance categories.
“I am thrilled and delighted to be joining the founding team at Adility.com. With its first to market self service platform for small businesses and its ability to source local deals in more than 40 local markets across the country, Adility.com is poised to take a leading role in the local deals aggregation and group buying space,” says Williams. “As Chief Revenue Officer, I am looking forward to helping publishers fully capture and monetize the value of their customers by providing them with great local deal content and best in class service and solutions.”
About Adility:
Adility is a hyperlocal online distribution platform for local businesses and content publishers. Adility enables local businesses to create, manage and distribute daily deal coupons across a wide variety of daily deal sites, location based mobile applications, and targeted content sites. Adility gives SMB’s control over where, when and how deals are distributed through an efficient and feature rich small business portal.
Adility also enables web site publishers to take advantage of a white label daily deal technology and the thousands of deals supported by the Adility network. Adility’s publisher product, Dealwerk, imports relevant deals from all over the United States and enables publishers and mobile application developers to sell and profit from those deals in a highly effective form of transactional advertising.
Adility was founded in 2009 by Thomas Cornelius and has offices in Atlanta, Mountain View and New York City.
