Advertisers Bring Interactivity to Their Newspaper Campaigns Through Patented Mobile Texting Technology
BOCA RATON, Fla. – Madison Ave. Media, Inc. (OTCBB:KHZM), along with its mid-America representative TPR Enterprises, has initiated a unique mobile text support program for newspaper advertisers in Kansas City.
Through TeCoup, Madison Ave. Media’s wholly-owned subsidiary, advertisers simply add a text number and keyword to their newspaper advertisement. Customers type that information into their cell phones and immediately receive the latest coupon – or even directions to the advertiser’s location – as needed.
Initial campaigns were launched on August 5th and 6th on behalf of Kansas City-based McCarthy Nissan (offering a $9.95 oil change), Randy Reed Nissan (offering a $29.95 oil change and tire rotation – buy 4 tires and get the 5th for $1.00), and Frida’s Mexican Restaurants (offering free Guacamole with the purchase of a dinner). Advertisers and customers, alike, are excited about this new interactive technology.
“Over five billion text messages are sent daily in the United States,” according to Madison Ave. Media Founder and Chairman, Stephen F. Molinari. “It’s estimated that three billion mobile coupons will be issued to users by 2011.
“Our patent-pending technology allows advertisers to reach virtually any mobile phone in the world that accepts text messaging,” Molinari continued.
“Talk about a game changer,” Molinari concluded. “this new technology brings newspaper advertising into the 21st Century, and we are excited to introduce the service in the Kansas City marketplace.”
About Madison Ave. Media
Madison Ave. Media is an advanced digital media company that offers a differentiated and competitive array of marketing technologies and services to clients in multiple industries. Their technology and services bring advanced, highly productive marketing, communications and advertising solutions to clients. And their services address the complete digital media value chain, combining the best practices of traditional media support with the power of technology.
For more information about Madison Ave. Media, Inc., or to arrange an interview with Chairman Stephen F. Molinari, please contact Frank Bradley at [email protected] or 423-827-2031.