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AppLovin Launches MAX In-App Bidding Monetization Solution and Achieves Impactful Results

Mobile game developers recognize ad revenue increases, benefiting the entire mobile app ecosystem PALO ALTO, Calif. -- AppLovin, a comprehensive mobile gaming platform, announced the...

Uken Games Provides Hyper Relevant Experiences for Users, Driving Loyalty and Monetization Using Swrve

Sony Pictures Television Games, Who Wants To Be a Millionaire? and Jeopardy! World Tour leverage Swrve Mobile Marketing Automation Platform for Real-time In-App Engagement SAN FRANCISCO --...

Bidstack Reveals Results of Independent Study by Lumen Research

London, UK: Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict...

Codemasters Partners with Bidstack to Provide In-Game Advertising in Latest Title Release

Bidstack Group (LSE:BIDS), the native in-game advertising platform, are excited to announce Codemasters and Bidstack will be joining forces once again on the new...

New Anzu CEO Announces Programmatic Advertising for Consoles and Launch of e-Sport

For the first time, top-tier studios can display brand ads in their games to support a shift to free-to-play at no cost to revenue,...

Streaming Summit at NAB Show to Focus on Monetization and Technology

-- Summit to feature nearly 100 speakers -- -- Includes new dedicated website -- WASHINGTON -- NAB Show, in association with Streaming Summit Conference Chairman Dan...

Adjust Introduces User-Level Ad Revenue Reporting

App Publishers Gain Valuable Data Insights into LTV and ARPU with  New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion San...

Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

- Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom - Providing marketing opportunities for brands targeting young,...

GeoEdge First to Bring Real-Time Ad Security and Quality to Mobile In-App Environments

GeoEdge first to market with real-time ad security and quality solution for mediation SDKs, as a part of the company’s mission to block sexually-offensive...

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