LOS ANGELES – Gorilla Nation (www.gorillanation.com), the world’s largest online branded sales company, announced it has been chosen to represent the online advertising inventory for SouthAsianLife.com in the Canadian market.
Attracting more than 650,000 unique visitors monthly and delivering over 25 million impressions a month, South Asian Life claims the #1 spot for the largest ethnic site in Canada for the past ten years, with original daily coverage of politics, personalities, entertainment, fashion and food. The site is a resource for the hottest trends, breaking national and local news, TV show scoops, recipes and more. Inspired to highlight the latest on news and features, South Asian Life is the go-to guide for everything South Asian centric.
“We are excited to broaden our ethnic reach with South Asian Life, a site catered to the South Asian community, which is currently the fastest-growing minority population in Canada,” said Walder Amaya, Vice President, Canadian Operations, Gorilla Nation Media. “South Asian Life’s targeted reach to minorities and Gorilla Nation’s cache of brand advertisers makes this collaboration a significant venture for both companies, especially on the cultural front.”
“The South Asian community, including East Indians, Pakistanis, and Sri Lankans, has deep layers of cultural and physiographic roots. We have over 80+ writers, contributors, doctors, and editors churning out premium content that is relevant to their interests and lifestyle,” stated Raaj Kapur Brar, Founder/President and Editor-in-Chief, South Asian Life. “Gorilla Nation has a rich history of working with multicultural sites and creating innovative advertising campaigns, therefore we felt they were the best choice to better connect advertisers with our readers.
About Gorilla Nation:
Gorilla Nation is the world’s largest online branded sales company, exclusively representing the online branded ad inventory of over 500 premium content sites. GN is focused on selling site-specific, integrated media and promotional programs across its properties on behalf of Fortune 500 brand marketers – marrying message with media. Working closely with its web publisher partners, GN’s expertise within 30 select vertical markets provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach, site-specific creative frequency, guaranteed media placements and integration of message to contextually relevant audiences. The company is committed to delivering integrated creative media programs, from concept through execution, and exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, London, Sydney and Melbourne.
