Vibrant’s Global and U.S. Users up 24% since July 2009
NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, has surpassed 100 million U.S. users, according to July 2010 comScore, an increase of 24% since July 2009. Vibrant currently reaches 1 in 2 U.S. Internet consumers, according to comScore. The company’s global audience including users in the UK, France, Germany, Italy and Spain tops 170 million, its highest ever.
“Surpassing the 100 million mark – reaching almost half of online America — is a testament to the value that Vibrant delivers to our partners in terms of advertising and editorial solutions and, of course, to users,” said Doug Stevenson, Co-Founder and CEO of Vibrant. “We’ve seen 50% growth in the first two quarters of the year and more than half of Vibrant’s campaigns are delivering rich and useful content. We are thrilled to provide our growing user base with an informative and engaging experience across our network of 4,500 premium publishers.”
The increase in U.S. traffic follows on the heels of Vibrant’s recent 51% Y-Y growth in Q2’10 and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive (up 44% Y-Y), Business & Finance (up 63% Y-Y) and CPG (up 124% Y-Y).Vibrant achieved a record-setting year in 2009 as brands increasingly leverage in-text to deliver content-driven advertising.
About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, July 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.
