DUBLIN – Research and Markets has announced the addition of the “Australia – Mobile Media – Surveys and Statistics” report to their offering.
This report largely analyses information drawn from the results of several surveys relating to mobile media usage in Australia over the period 2008-2013. Surveys include reports by the Australian Interactive Media Industry Association (Australian Mobile Phone Lifestyle Index and Mobile Traffic Trends), m-Net Corporation (Mobile Data Services Study), International Data Corporation (Mobile Broadband Competitive Analysis) and Morgan Stanley (Internet Trends).
The report also provides statistical estimates relating to revenue across operators in the industry, as well as forecasts to 2011/12. While uptake of new services and mobile advertising is extremely difficult to forecast, BuddeComm predicts mobile data revenue in 2011/12 may approach $7 billion.
Key Topics Covered:
Synopsis
Introduction
The Australian Interactive Media Industry Association (AIMIA) Mobile Traffic Trends Report
Report overview and analysis
Site operator observations
Telstra – BigPond Mobile and Sensis
3 Mobile
Yahoo!7
Amethon
AIMIA – Australian Mobile Phone Lifestyle Index
Mobile phones
Mobile phone use
Content and services accessed – 2008 – 2009
Non-voice communication services
Overall entertainment and information services accessed
Entertainment services and content
Information services
Advertising on the mobile phone
Mobile commerce
m-Net Corporation – mobile data services study
Background
Survey sample
High level findings
Conclusion
International Data Corporation (IDC) – mobile broadband competitive analysis
Mobile Internet bigger than desktop Internet
Revenue statistics
Average Revenue per User (ARPU)
Mobile data revenue
Related reports
List of Tables
For more information visit http://www.researchandmarkets.com/research/15a4f5/australia_mobile
