Free Service Empowers Businesspeople, Marketers and Developers to Optimize Website Performance and User Experience; Company Closes $4M Series A
CAMBRIDGE, Mass. – Yottaa, an innovative cloud computing company driven by the pursuit of a better Internet experience, unveiled its suite of free Web performance analytics tools in public beta and announced the close of a $4 million round of venture funding from General Catalyst Partners, Stata Venture Partners and CambridgeWest Ventures. The company was co-founded by Coach Wei, a pioneer in Web 2.0 and Rich Internet Application technologies and founder and chairman of Nexaweb.
As site performance becomes an increasingly important factor to boost conversion rates, influence search engine rankings and increase overall user engagement, Yottaa offers an open access and easy to use service to monitor Web site performance; identify problems such as third-party widgets, network latency or errors with DNS; and track the relationship between performance and business metrics.
“The growing importance of web performance is well documented, from the fact that Google now incorporates page load time into search engine rankings, to Mozilla’s ability to increase Firefox downloads by 15 percent, simply by decreasing load time by 2 seconds,” said Coach Wei, Yottaa’s founder and CEO. “However, it is not easy to measure user experience and it is particularly hard to quantify the business impact of performance. By innovating at the forefront of Cloud Computing, we are able to take a Search Engine approach to web performance, providing open access and easy to use solutions that allow all sites – social networks, SaaS providers, content providers, ecommerce sites, small business owners and large-scale corporate Web Sites – to achieve a better Internet experience.”
Yottaa’s first product, Yottaa Insight, is available immediately in beta and allows users to monitor, analyze and improve site performance — for free. Anybody can visit www.yottaa.com, enter a URL and learn about its performance and user experience over time, and across multiple geographies. Yottaa Insight also enables users to link their Google Analytics account to provide deeper insight into the correlation between site performance and business objectives.
“Yottaa’s free offering and open data model introduce limitless opportunities to address cloud architecture for many different audiences” said Larry Bohn of General Catalyst Partners. “In addition, the ability to work with an exceptional entrepreneur like Coach Wei and further establish Boston as a leading center for cloud computing innovation, epitomizes General Catalyst’s mission to invest in people and companies that will transform industries.”
“While there are many opportunities ‘in the cloud’, we see tremendous potential ‘on the cloud,’” added Ray Stata, Yottaa’s Chairman and a world renowned entrepreneur who co-founded Analog Devices (NYSE: ADI) in 1965. “Yottaa Insight is one of the first steps that we are taking. Look for more exciting innovations down the road.”
Yottaa Insight is available immediately in beta. See how your Web site performs at www.yottaa.com.
About Yottaa
Founded in April 2009, Yottaa is a Boston-based cloud computing company driven by the pursuit of a better Internet experience. The company aspires to empower a new generation of interactive experience by innovating at the forefront of cloud computing. Yottaa monitors, ranks and analyzes the performance of every web site and provides an open database to answer questions such as “how fast is my site?” and “why does performance matter?” For more information, visit www.yottaa.com.
