Fixing Advertising Came to London to Explore How the Changing Display Landscape That Is Taking North America by Storm Is Taking Shape in Europe
SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it has brought its acclaimed Fixing Advertising series to London on September 21. In its first European engagement, the Fixing Advertising panel took a deep dive into the new data and technology driven display advertising ecosystem and showcased new data on how brands in the United States and Europe are creating profitable display marketing programs. Moderated by ExchangeWire.com’s Ciaran O’Kane, the panel featured Alex Gisbert (Expedia), Stephen Taylor (former CEO of Qype), Joseph Leon (Essence), John Genna (Microsoft), Pierre Naggar (Yahoo!), and Jon Aizen (Dapper). These industry innovators engaged in an active discussion about how technology and data are finally enabling marketers to drive accountability, scale, and profitability in display.
Fixing Advertising: London kicked off at 6:00 p.m. on Tuesday, September 21 at The Hospital Club London located at 24 Endell Street (in the Covent Garden District). More information is available at www.fixingadvertising.com.
“The new world of display advertising is reaching critical mass in the US, and it’s poised to grow to at least $17 billion worldwide by 2014,” said James Beriker, CEO of Dapper. “As marketers across the globe look to display to become a more accountable channel — as search has been for more than a decade — we’re continuing to lead the discussion about how to leverage technology and data to transform the channel. We’re very excited to take this discussion into the U.K.”
Dapper’s highly successful Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of the discussion. Over the past year, the event has brought together over 750 attendees among the best and brightest in this developing space in New York, San Francisco, Los Angeles, Seattle, and Chicago. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, Catalyst S+F, CareerBuilder.com, DataXu, eBay, Expedia, Kayak.com, MediaMath, Orbitz, PubMatic, the Rubicon Project, Travelocity, Turn, United Online, Yahoo! and others. Podcasts of previous panel discussions are available at www.fixingadvertising.com.
Dapper is leading a movement to fix display advertising by transforming ads from generic, broadcast messages to intelligent, content-rich, and highly relevant ad units. Dapper’s IntentMatch™ technology automatically indexes an advertiser’s entire product catalog, buys impressions based on user intent, and matches users to the right products in a dynamic ad unit, driving profitability in display. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please visit the company’s website (http://www.dapper.net).