Advertising Week Storytelling Contest Invited Big Names to Share Their Worst Days; Entertaining Tales of Woe Will Be Featured On Threeminds – the Premier Digital Marketing Blog
NEW YORK – Have you ever had “one of those days”—rife with pratfalls that combine clients, creatives, logistics, technology… maybe even personal hygiene? A day you can’t forget, no matter how hard you try? You’re not alone – and for one night, that might be a good thing. This Advertising Week, some of the most celebrated creative names in advertising have gathered for a Moth StorySLAM to share their hilarious and sometimes sordid tales of their worst days in advertising.
Co-hosted by Organic, Inc. and Contagious, the event took place on Thursday, September 30th. Storytellers and judges included industry luminaries like:
Gerry Graf, former CCO at Saatchi & Saatchi
Anne Bologna, New York general manager at Cramer-Krasselt
Ernest Lupinacci, founder and CCO at Ernest Industries
Susan Credle, U.S. CCO at Leo Burnett
Con Williamson, CCO at Saatchi & Saatchi
Joyce King-Thomas, CCO at McCann New York
Eric Silver, CCO at Amalgamated, NYC
Conor Brady, CCO at Organic
Nick Parish, North American editor of Contagious
“We’re thrilled to join Organic in honoring one of the most important aspects of advertising,” said Nick Parish, Contagious’ North American editor. “How we tell stories will constantly change, but the root of it – the tale told live, with friends – is something we’re glad to be celebrating.”
The event was held September 30th from 5-7pm at Lucille’s Grill at the B.B. King Blues Club, 237 West 42nd Street between 7th & 8th Avenues. The StorySLAM format is simple: five minutes, no notes, no stand-up comedy routines, rants or essays.
StorySLAM marks the re-launch of Threeminds, Organic’s acclaimed digital marketing blog. Since its debut in April 2005, Threeminds has predicted major digital milestones while providing greater clarity and insight on a wide range of topics, including creative, emerging technologies, media, analytics, design and user experience. The newly designed site provides a refreshed look and feel and features six new channels aimed at the varied disciplines of the expanding digital marketing universe.
If you couldn’t attend the StorySLAM, you’re encouraged to visit Threeminds to see event coverage, videos and the storytelling contest winner.
About The Moth
The Moth is an acclaimed nonprofit organization dedicated to the art of storytelling. The Moth conducts seven ongoing programs – The Moth Mainstage, Moth StorySLAMs, MothSHOP Community, MothUP, MothSHOP Corporate, The Moth on the Road, and the annual Moth Ball – and has presented more than three thousand stories told live and without notes from people of all walks of life. In 2008, The Moth Podcast was launched and has since been downloaded more than 20 million times. Since its launch, in August 2009, The Moth Radio Hour, produced by Jay Allison and distributed by PRX, has been licensed to more than two hundred stations across the country. The third season of The Moth Radio Hour is on air now. www.themoth.org
Contagious was launched in London in 2004 and has fast become the benchmark of non-traditional marketing and the ideas and innovation that fuel it. At the heart of Contagious lies its flagship magazine, DVD and online resource. Contagious also operates Contagious FEED, a bespoke online intelligence resource and alerts service for advertisers and agencies and provides consultancy and trend briefings/workshop services for advertisers and agencies, as well as publishing a series of Special Reports and specialist events.
About Organic, Inc.
Organic is a leading marketing agency grounded in digital that successfully blends creativity with unmatched predictive intelligence. By creating and continuously testing and optimizing marketing systems, Organic helps global brands accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit, Toronto and London and is part of Omnicom Group Inc.
Omnicom (NYSE: OMC) is a leading global advertising, marketing and corporate communications company (http://www.omnicomgroup.com). Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.