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IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies


Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local Advertising Opportunities

MIXX Conference & Expo 2010
NEW YORK – Last week as the MIXX Conference and Expo served as the central gathering point for digital marketing leaders during Advertising Week in New York City, IAB committees and councils have announced a number of groundbreaking initiatives:

A Competition for New Brand Ad Formats – the IAB has issued an unprecedented call for competitive submissions of new, brand-hospitable ad formats to enhance the already existing list of IAB standard ad units. See www.iab.net/risingstars

Digital Audio Committee – has introduced the first “Digital Audio Advertising Overview,” which defines the market, the audience and the growing marketing opportunities in digital audio. See www.iab.net/digitalaudio

Local Committee – has released the industry’s first report designed to help marketers and agencies targeting local markets. See http://www.iab.net/targeting_local

“The IAB helps drive the industry forward through the efforts of 10 committees and 7 councils in various industry segments,” said Michael Theodore, VP, Member Services, IAB. “IAB’s committees and councils are comprised of some of the brightest minds in their space, working together to develop solutions that improve the interactive advertising and marketing ecosystem.”

IAB Committees

Chaired by Andy Lipset, TargetSpot; Brian Benedik, Katz 360
Digital Video
Chaired by Joey Trotz, CNN.com; Geoffrey Coco, Microsoft Advertising
Chaired by JJ Richards, GM at Massive; Dave Madden, WildTangent
Interactive TV
Chaired by Chris Falkner, NBC Universal; Jared Iwata, Time Warner Cable
Lead Generation & Email
Chaired by Jason Oates, Datran Media
Chaired by Ed Darmanin, The Weather Channel; Victor Wong, PaperG
Mobile Advertising
Chaired by Sharon Knitter, Cars.com; Cameron Clayton, The Weather Channel
Networks & Exchanges
Chaired by David J. Moore, 24/7 Real Media; Jay Sears, ContextWeb
Chaired by Daniel Schock, Google; Saleel Sathe, Microsoft
Social Media
Chaired by Chris Cunningham, appssavvy; Seth Goldstein, SocialMedia

IAB Councils

Ad Ops
Chaired by Adrian D’Souza, Google; Dan Murphy, Univision
Chaired by Lisa Campbell, Cars.com; Michael Cohen, Associated Content from Yahoo!
Legal Affairs
Chaired by Jason Ryning, Microsoft Advertising; Stephen Hicks, Ziff Davis, Inc.
Multicultural Council
Chaired by Borja Perez, Telemundo; Mark Lopez, Terra Networks
Public Policy
Chaired by Dave Morgan, SimulMedia
Chaired by Beth Uyenco, Microsoft Advertising; Stephanie Fried, NBC Universal
Sales Executive
Chaired by Sheila Buckley, The Weather Channel; Brian Quinn, Triad Digital Media

Over time, these committees and councils have addressed major issues in supply chain, research and measurement, simplifying the processes associated with buying, planning and creating interactive media.

The committees are open to representatives from IAB member companies. To learn more about getting involved, please email [email protected].

For more comprehensive information about the work of the IAB Committees and Councils, please visit http://www.iab.net/member_center/councils_committees_working_groups

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.