NEW YORK – Carat, the leading global independent communications network, announced it has been awarded U.S. media planning and buying responsibilities for theatrical marketing for the entertainment company Relativity Media, LLC. Carat’s work, which begins December 1st, will encompass the planned national release of 10 to 12 films within the next year, including Season of the Witch opening January 7th, followed by Kids in America and The Dark Fields slated for March 2011.
“Relativity is an entertainment company that is making all the right moves, and we couldn’t be more excited to be working with them,” said Martin Cass, president of Carat. “Our consumer centric approach to media with brands like adidas, Gillette and Red Bull translates perfectly to Relativity’s needs.”
Susan Taylor, EVP Managing Director for Carat West, and her team will work closely with the fully integrated studio’s marketing and distribution teams.
Thirty-two of Relativity’s films have opened at No. 1 at the box office and earned 43 Oscar® nominations. Fifty-one of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.
In June 2010, Relativity Media announced a groundbreaking licensing agreement with Netflix, allowing Netflix’s subscribers to stream Relativity films during the “pay TV window.”
ABOUT RELATIVITY MEDIA, LLC
Relativity Media, LLC is a media and entertainment company that focuses on creating, financing and distributing first class, studio-quality entertainment content and intellectual property across multiple platforms, as well as making strategic partnerships with, and opportunistic investments in, media and entertainment-related companies and assets. Relativity owns and operates Rogue, a company that specializes in the production and distribution of films from new and cutting edge filmmakers. Building upon its foundation of financing and producing films, Relativity has grown to include music, sports and television divisions and the next-generation social network iamrogue.com. Relativity also owns and operates RelativityREAL, Relativity’s television arm, which has become one of the leading suppliers of reality television with more than 20 shows in episodic or pilot. RelativityREAL is run by Tom Forman; his past successes include Extreme Makeover: Home Edition and Kid Nation. This year, Relativity acquired the marketing and distribution operations of Overture Films and reached a first of its kind TV pay deal with Netflix.
To date, Relativity has committed to, produced and/or financed more than 200 studio-quality motion pictures through 2014. Released films have accumulated more than $14.0 billion in worldwide box office revenue. Relativity’s recent films include Despicable Me, Salt, Dear John, Brothers, The Wolfman, It’s Complicated, Zombieland, Couples Retreat, The Bounty Hunter, Get Him to the Greek, Robin Hood, Grown Ups, and, most recently, Nanny McPhee Returns and The Social Network. Upcoming films for Relativity include The Fighter, Skyline, James Cameron’s Sanctum in 3D and Wes Craven’s My Soul To Take in 3D. Thirty-two of the company’s films have opened at No. 1 at the box office. Relativity films have earned 43 Oscar® nominations, including nods for Nine, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Fifty-one of Relativity’s films have each generated more than $100 million in worldwide box-office receipts. For more information visit the company’s website at www.relativitymedia.com
ABOUT CARAT
Carat, an Aegis Media Group company, is a global independent media communications network, with over 100 offices in over 80 countries. Carat provides a full range of services, including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. For more information, visit the company’s website at www.carat.com.
