DUBLIN – Research and Markets has announced the addition of the “Internet Publishing and Services” report to their offering.
The Internet publishing and broadcasting and search portal industry includes about 2,300 companies with combined annual revenue of about $34 billion. Major companies include Google, IAC, and Yahoo!. The publishing and broadcasting segment of the industry is concentrated: the top 50 companies account for more than 60 percent of revenue. The search portal segment of the industry is highly concentrated: the top 50 companies account for more than 90 percent of revenue.
Companies that specialize in providing Internet access are covered in the Internet Service Providers profile.
COMPETITIVE LANDSCAPE
Demand is driven by consumer and business needs for information and entertainment. The profitability of individual companies depends on their ability to deliver relevant information to consumers and to offer advertisers desirable target markets. Large companies enjoy economies of scale in marketing and in their ability to develop and maintain multiple websites. Smaller companies can compete by focusing on niche markets. The industry is capital-intensive: average annual revenue per employee is more than $400,000.
Companies in the Internet publishing and broadcasting and search portal industry compete with other publishers and broadcasters and with the Internet-related businesses of leading technology and entertainment companies.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products are search portals and websites devoted to news, sports, entertainment, gaming, networking, and other topics. Advertising is the primary source of revenue. Other sources of revenue include subscriptions and licensing of proprietary products to other sites.
Key Topics Covered:
Industry Overview
Quarterly Industry Update
Business Challenges
Trends AND Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms
For more information visit http://www.researchandmarkets.com/research/9c829f/internet_publishin.
Source: First Research
