SpotMarket RTB™ Helps Advertisers Control Video Ad Buys on an Impression-by-Impression Basis, While Increasing Revenue for Publishers
DENVER – Leading video advertising network SpotXchange announced today the availability of SpotMarket RTB™, an enhanced version of its real-time bidding (RTB) application programming interface (API), which helps efficiently match the audience targeting requirements of advertisers, agencies, ad networks and demand side platforms (DSPs) to the video ad inventory from participating publisher websites.
With SpotMarket RTB, advertisers and agencies can tailor their bids on an impression-by-impression basis when bidding on video ad inventory made available through SpotXchange’s auction-based marketplace. SpotXchange has been integrating publishers into its marketplace for more than five years, and consequently offers the broadest reach of integrated in-stream video ad inventory in the industry. The SpotXchange video ad marketplace has more than 700 publishers and currently receives requests for advertisements from approximately 50,000 unique websites each month from 60 countries.
Real-time bidding empowers advertisers to buy video ad inventory that matches their targeting criteria. Using SpotMarket RTB, advertisers can examine each video ad opportunity individually, and decide whether or not to bid on serving a highly targeted video ad within milliseconds. Leaders in the video ad space that plan to leverage the new SpotXchange solution include AdoTube, DataXu, Epic Media Group, MediaMath and Netmining.
“Real-time bidding by SpotXchange is dynamic, transparent and flexible,” said Steven Jones, chief strategy and operations officer of AdoTube, an end-to-end in-video advertising platform that specializes in creative and technological solutions for advertisers, agencies, publishers and networks. “SpotMarket RTB helps us scale our solution to reach targeted audiences in high-quality inventory. This gives us real-time control over executing targeted campaigns with the most effective creative formats and messaging, delivering as much as our clients need when they need it.”
SpotMarket RTB simplifies the real-time advertising process for all parties involved. Participating advertisers can use the full spectrum of SpotXchange’s advanced targeting capabilities such as retargeting, and behavioral targeting using third-party data. DSPs, trading desks and ad networks can also take advantage of SpotXchange’s user syncing ability, which allows the SpotMarket RTB participant to see if they have any historic behavioral data on a particular user, and then lets them value the impression opportunity more highly and serve a more targeted ad.
“Since day one, SpotXchange has operated an auction-based marketplace for the benefit of our video publishers and advertisers. SpotMarket RTB represents the next step in our pursuit to operate the world’s largest marketplace of video ad inventory, by opening up our marketplace to the maximum number of advertisers possible,” said Mike Shehan, chief executive officer of SpotXchange. “We view this as a win for all involved — advertisers can eliminate waste, maximize reach and increase the performance of their campaigns in a safe and private way, while publishers benefit from the increased competition resulting in higher CPMs.”
To accommodate the various needs of sophisticated DSPs and trading desks of major agency holding companies, SpotXchange offers multiple pricing models by which advertisers can set their bid prices, thereby providing the most flexible RTB video ad solution in the market today.
Advertisers can get started quickly with SpotMarket RTB by creating an account, setting targeting criteria, setting their maximum bid price and launching their real time ad campaign. When an ad request from a publisher site matches a participating RTB advertiser’s targeting criteria, SpotXchange then calls the RTB advertiser to compete for the impression. Advertisers can also easily track campaign performance by accessing robust reports and analytics through a variety of SpotMarket RTB tools.
About SpotXchange
SpotXchange is a leading online video advertising network that offers brand advertisers a scalable, efficient and measurable way to attract new customers with high-quality online video ads on premium websites. Focused on performance, SpotXchange is a one-stop shop for advertisers and publishers, offering a simple, automated way to increase the effectiveness of their video ad campaigns. Each month, more than 200 major brand advertisers take advantage of SpotXchange’s offering of advanced targeting and retargeting tools, dynamic ad optimization, flexible pricing models (cost per: thousand, click, completed view, engagement and acquisition) in a verified, brand safe marketplace.
Serving highly interactive in-stream and in-banner video ads in the US, Canada, Mexico, the UK, Ireland, Spain, Portugal, Italy, Belgium, China, New Zealand and Australia, among other countries, SpotXchange is the #3 online video ad network in the United States, and #1 in the UK, Australia and Russia for potential reach, according to comScore. SpotXchange is a privately-held company based in Denver, Colorado, and with offices in New York City, Los Angeles, Atlanta, Chicago and London.
