Combination Creates the Largest and Best Collection of Independent Food Bloggers
SAN FRANCISCO – Federated Media Publishing (FM), a media company that powers the best of the independent web, announced the acquisition of Foodbuzz, the leading online food property.
Exclusive relationships with more than 4,400 independent food bloggers allow Foodbuzz to reach more than 14 million unique users per month. Combined with FM’s premier food sites, including Serious Eats and Bakerella, the new offering is the best way for marketers to engage with top-quality audiences discussing food.
“There’s a reason so many people share recipes, watch their favorite chefs on TV and talk about where they ate last night,” said Deanna Brown, President and Chief Operating Officer of FM. “Food is a universal topic that everyone loves to discuss. With Foodbuzz, FM can invite brands into the very best of those discussions at significant scale.”
Ben Dehan, the Founder and CEO of Foodbuzz, who is joining the senior management team at FM, said, “When you look at the innovative display-ad units, content marketing and blogger outreach programs created by both of our companies, this combination is a natural fit. The sales teams, product mixes and great bloggers from both FM and Foodbuzz belong together, and we can’t wait to put this new offering in front of the best brands.”
FM’s purchase of Foodbuzz comes on the heels of three other significant transactions:
– The acquisition of BigTent, the leading community platform for local groups, especially groups of parents.
– The acquisition of semantic-search technology from TextDigger.
– A partnership with the Clever Girls Collective to reach audiences on more than 1,000 top-quality lifestyle blogs.
About Federated Media
Federated Media (FM) is a next-generation media company that connects the world’s largest brand advertisers with the Internet’s most innovative media brands and platforms. With a unique combination of premium content, influential audiences, and advanced advertising capabilities, FM harnesses a native understanding of the social and real-time Web to create media, marketing and digital solutions that engage influential audiences in an authentic way. Learn more at http://www.federatedmedia.net.
About Foodbuzz
Foodbuzz is the largest online food community and the fastest growing food property on the web, reaching 14 million people each month, according to Quantcast. Foodbuzz has exclusive partnerships with more than 4,400 food bloggers and provides a social media platform for users around the world to interact and share their food experiences. It also partners with hundreds of brands to provide a comprehensive engagement platform featuring contextual display advertising, content sponsorships and blogger outreach. Foodbuzz won the 2010 OMMA award for Online Advertising Creativity in the Sponsorship category. Learn more at http://www.foodbuzz.com.
For more information, please contact Emily Goligoski, 415-230-5610 or egoligoski@federatedmedia.net.
