SAN FRANCISCO – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, announced that it has appointed Keith Fagan as SVP and GM of Data Solutions. In this role, Fagan will define and create custom and proprietary Federated Media branded audience and content data segments.
“Federated Media has done an incredible job building partnerships with hundreds of thousands of publishers by delivering tools that help them better engage their readers, grow their sites, and make more money”
The Data Solutions team at Federated Media is responsible for building a suite of analytics offerings derived from Federated Media’s vast data store of almost a petabyte of information. Federated Media will leverage this information to build publisher insights, custom audience segments, consumer trends, private marketplace offerings, and mobile data points.
Fagan joins Federated Media as a twenty-year veteran in multi-channel marketing, with areas of expertise including business development, sales and sales management, strategic planning and budgeting, customer acquisition and retention, and market analysis. Most recently, he was Head of New Initiatives at Datalogix, Inc. where he was responsible for strategic partnerships, enterprise business development, and product launches. Prior, Fagan spent almost 15 years in various sales, marketing and client services roles at Epsilon Targeting, a division of Alliance Data, and Abacus, a division of DoubleClick Inc. that was acquired by Alliance Data in 2008.
“Keith joins Federated Media at a critical time for the company because as everyone knows, data control and management has become the currency for all economic models in online advertising,” said John Battelle, Founder, Chairman and CEO of Federated Media. “Today most of this power lies with the marketer but at FM, we’re putting the power back in the hands of the publisher so that they control their own destiny. By empowering our publishers, we also empower marketers to make better and more valuable buying decisions.”
“Federated Media has done an incredible job building partnerships with hundreds of thousands of publishers by delivering tools that help them better engage their readers, grow their sites, and make more money,” said Keith Fagan, SVP and GM of Data Solutions at Federated Media. “Moving forward, we will provide additional audience information and comparative insights that help publishers of all sizes participate more completely in the value they help create.”
About Federated Media Publishing
Federated Media Publishing powers the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net.