SyncAds enable brand marketers to simultaneously deliver TV spots with accompanying video ads to active shoppers who have the ability to make a retail transaction
CHICAGO – Akoo – a social television network enabling 285 million U.S. wireless subscribers to make on-demand content requests using their mobile devices – announced a new video ad unit called SyncAds. The new ad unit enables brand marketers to simultaneously deliver TV spots with accompanying video ads containing mobile components to active shoppers who have the ability to make immediate retail transactions. Several national advertisers have begun using SyncAds to drive retail traffic and support their year-end TV advertising campaigns on Akoo.
SyncAds leverage Akoo’s dual-HDTV configuration, whereby numerous pairs of big-screen HDTVs and a professional audio system deliver Akoo programming and advertising throughout large, highly-trafficked seating environments in the central dining areas of premium malls and universities. SyncAds allow brand marketers to deliver video ads with call-to-action messaging and mobile components on every left screen, while the brand marketer’s 30-second TV spot simultaneously plays on every adjacent right screen. This amounts to a full takeover of the audio-visual experience in each location, as well as across the nationally deployed network in 62 top U.S. markets. (See video for more information).
A national retailer is using the new video ad unit to maximize the effectiveness of its holiday TV spots and deliver mobile coupons. The retailer’s SyncAds offer shoppers a mobile coupon for their next purchase when they text a special keyword to the network. Akoo immediately delivers the mobile coupons to viewers via text, giving the retailer an ability to drive transactions.
“Simultaneously delivering TV spots with SyncAds is the most powerful way to communicate a message to Akoo’s audience of 90 million monthly consumers,” said Akoo CEO Niko Drakoulis. “These are consumers who are steps away from millions of brand transactions and who have the ability to act on the advertising. Third-party research certifies that our viewers spend an average 16 minutes per visit watching Akoo programming and advertising. SyncAds enable innovative advertisers to increase this already high level of consumer engagement and drive transactions more effectively.”
Independently conducted Advertising Effectiveness studies certify that Akoo’s interactive programming environment drives marketing effectiveness across key brand metrics such as recall, consideration, and purchase intent. Akoo delivered up to twice the brand-aided recall of traditional broadcast television for some of the world’s leading brands, third-party research has also validated.
“Using SyncAds to reach shoppers who can immediately transact is a great example of brand marketers staying ahead of the rapidly changing media marketplace,” added Billy Campbell, Akoo’s president. “The interactive nature of Akoo social television adds an entirely new dimension for marketers seeking to connect with today’s active consumer.”
About Akoo International, Inc.
Akoo International, Inc. is a Chicago-based media and technology innovator. The company’s interactive media and marketing platform has been granted patents in major global markets, including the United States. Akoo International’s platform enables 285 million U.S. wireless subscribers to make on-demand content requests and interact with the company’s media networks using their mobile devices. In 2009, the company launched Akoo Social Television, the first media network powered by its technology. Akoo delivers programming and advertising to more than 90 million consumers each month in highly-trafficked seating environments in the central food courts of the nation’s largest malls and universities across 62 top U.S. markets. For more information, visit www.akoo.com.
