Company taps into $1.2 billion of unrealized annual revenue for rights holders of professionally produced video
NEW YORK – myvideorights (MVR), the expert in actively managing and monetizing professionally produced video online, announced its launch in the U.S., led by cable television veteran Ron Schneier. Mr. Schneier was Executive Vice President at A&E Television and for the 17 years he was with the organization, he was instrumental in building four successful networks – A&E, The History Channel, The Biography Channel and History International.
Formed in London in 2007, MVR manages the digital rights of video content online, protecting against unauthorized use and monetizing through advertising. MVR currently drives more than 125 million views per month across its high-profile catalog with clients including The Football Association, Tiger Aspect (“Mr. Bean”), BBC Worldwide, Ministry of Sound, Comic Relief and Hat Trick Productions (“Father Ted”).
The U.S. launch comes after company research found that professionally produced videos being viewed online in the U.S. without any advertising have a market potential of $5.8 billion. From its unique industry position, MVR studied clips from the television, film, music, sports and video gaming industries and calculated the scale of available content that is either unclaimed or not generating revenue for its owners. The study conservatively estimates that if just 20 percent of this content were effectively marketed to advertisers, nearly $1.2 billion in new revenues would be generated for rights holders.
“We are excited to enter the market to help manage and monetize the digital assets of U.S. content owners,” said Ron Schneier, COO of MVR North America. “We bring a simple, turnkey solution that immediately generates incremental revenue for rights holders of quality video. For advertisers, we solve a key challenge of buying ad space within online video. We provide quality content, within a safe and transparent environment.”
“With accelerating consumption of quality online video content, the timing is perfect for MVR to land on the shores of the U.S.,” said Ashley MacKenzie, CEO of MVR UK. “Ron’s immense experience in the U.S. media industry makes him the perfect appointment to drive our new offering. He is a great addition to the MVR leadership team and we’re confident that he’ll replicate the company’s success in the UK.”
Overall, content owners benefit from distribution across popular platforms including YouTube, Metacafe and Dailymotion; increased audience through branded channels, marketing and SEO; and higher CPMs for their content – all without additional overhead and staff.
About myvideorights
myvideorights (MVR) is the expert in actively managing and monetizing professionally produced video online to protect proprietary rights, increase viewership and generate revenue for content owners. MVR places ads within videos on destination and social media sites including YouTube, Facebook, Metacafe and Dailymotion. The company currently drives more than 125 million views per month across its catalog, which consists of videos from producers and rights holders including The Football Association, Tiger Aspect (“Mr. Bean”), BBC Worldwide (BBC Motion Gallery), Ministry of Sound, Comic Relief and Hat Trick Productions. Producers are able to maximize their video assets and brand awareness without investment and internal bandwidth while advertisers benefit from targeted placement within safe, engaging, premium content. MVR has offices in London and New York. For more information visit www.myvideorights.com.
