DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “UK Internet Users and Usage: Top 2010 Trends” to their offering.
Internet use in the UK continues to climb steadily, especially among residents ages 50 and older. More than 44 million people were online in 2010 and around 70% of households had broadband.
What UK consumers do online and how they divide their time there is shifting. Email, research and shopping are still popular, but this year’s standout successes, in growth terms, have been social networking and video viewing.
Ways of going online are also proliferating, thanks to expanding wireless infrastructure and device options such as smartphones and tablets. These in turn are prompting new patterns of media consumption both inside and outside the home.
For example, substantial amounts of social networking and search activity in the UK have already transferred to the mobile platform. Consumers are also increasingly engaged with brands and content via mobile devices. In October 2010, the UK’s Internet Advertising Bureau (IABUK) reported that 26.6 million people (59% of mobile phone owners in the country) had used mobile media such as apps or downloaded data to their handsets.
Mobile commerce has also begun in earnest in the UK, though average transaction values are small.
Key questions this report answers:
– How did the UK’s online population change in 2010?
– Which online activities are most popular?
– What can we learn from UK consumers responses to tablets such as the Apple iPad and Amazon Kindle?
– How is the UK’s mobile Internet marketplace developing?
Key Topics Covered:
Executive Summary
Key Questions
The eMarketer View
UK Internet Users and Usage: Overview
More Seniors Online
Most Popular Sites
Video Viewing
iPad and Kindle Lead the Tablet Race
Evolving Mobile Habits
Internet Access
International Comparisons
Top Mobile Activities
App Usage
Video Viewing
Mobile Commerce
Conclusions
Endnotes
Related Information and Links
Sources/Contributors:
Acision
Brandbank
comScore Inc.
Cooper Murphy Webb
eMarketer
European Interactive Advertising Association (EIAA)
Experian Hitwise
Initiative
InSites Consulting
International Telecommunication Union (ITU)
Lightspeed Research
Mobile Marketing Association (MMA)
new media age
Nielsen Online
Office for National Statistics (ONS) – UK
Office of Communications (Ofcom) – UK
Orange
Tamar
The Nielsen Company
TNS
UKOM
Webroot Software, Inc.
YouGov
For more information visit http://www.researchandmarkets.com/research/c9d51a/uk_internet_users
