Online advertising pioneer and entrepreneur to work with major Fortune 500 customers on the execution of their digital media strategies and campaigns
NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced it has hired Matt Prohaska as Senior Vice President, Media Solutions. In this position, Prohaska will be focusing on the company’s media sourcing, campaign management and clients’ strategy.
An 18-year veteran of the digital media industry, Prohaska was the first online media buyer at BBDO (now part of OMG) in 1994 and later opened CNET’s New York sales office as its first Regional Sales Manager in 1996. Focusing on early-stage developments in behavioral targeting, social media and ad exchanges, he has managed six different regional and national teams, consulted for a dozen online media companies and founded two others.
Most recently, Prohaska founded Open Book Video, a video ad network, after serving as CEO, North America for Smartclip, Europe’s leading video ad network. Prior to Smartclip, he spent three years at AOL leading a 160-person sales team in account management that worked with every North American advertiser handling over $1 billion in total annual revenue.
“In addition to providing our patented technology and leading targeting platform, [x+1] has made it a priority to offer exceptional services and support to ensure that our customers are deriving all the benefits and taking advantage of all the capabilities we offer,” said [x+1] Chairman and CEO John Nardone. “We are very fortunate to have found someone with Matt’s deep expertise in digital media, and his experience as an executive, a consultant and an entrepreneur to step into this critical customer-facing role and uphold the standard of excellence we have established.”
About [x+1]
[x+1], the online targeting platform leader, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end Digital Marketing Hub for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com; follow us on twitter @xplusone.
