CJ PayPerCall Drives Millions in Commissions and Revenue for Advertisers and Publishers.
SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), has brought online shoppers offers and deals from the internet’s largest retailers for more than 10 years. However, as prevalent as online buying is, most consumers still prefer to buy high-ticket, more consultative products and services offline. According to the August 2009 Harris Interactive Poll, 54% of online consumers want human interaction before making big-ticket purchases. The Commission Junction PayPerCall service is a solution that accommodates this cross channel buying behavior, when a customer browses online or offline but completes the sale over the phone.
PayPerCall provides marketers a simple way to use unique, trackable, phone numbers in all forms of media to attribute calls to various channels such as mobile, television, print, search, display, coupons, email and blogs. Marketers have several tools at their disposal to manage the return on investment of their campaigns such as payout based on time of day, IVR routing, originating phone numbers, and SMS opt-ins.
One of the benefits of PayPerCall is that it gives consumers the option to call for a consultation while giving advertisers an opportunity for an upsell. Given that calls convert on average 20-50% of the time, companies can stop thinking of call centers as being cost centers, but as potential revenue drivers.
“We have found that there is a whole new segment of publishers who are very adept at driving calls. Our PayPerCall program has introduced us to new publishers that we were previously not working with,” said Jarrett Embry, Director of Affiliate Marketing at Gen3. “In fact, about 70% of publishers participating in our PayPerCall program are not duplicative of our affiliate partners. Due to the nature of a call – we have seen significantly higher conversion rates on PayPerCall campaigns than with our online campaigns. Callers are more ready to buy, whereas online shoppers are often just browsing.”
Publishers specializing in mobile and offline are also seeing success with PayPerCall. Mobile Posse is one such company who, through driving high quality calls to advertisers, is earning significant income. “Our mobile campaigns through CJ’s PayPerCall program have been very effective,” said Jon Jackson, CEO for Mobile Posse. “Our engagement rates are consistently in the double digits often averaging well above 15%. Consequently, our conversion rates are very high, which translates to more revenue for our advertising partners.”
“During the past 12 months, CJ has focused heavily on building out a broad publisher base that knows how to drive quality calls for advertisers,” said Kerri Pollard, General Manager of Commission Junction. “We believe PayPerCall has the ability to help marketers drive a significant amount of incremental revenue given the higher conversion rate of calls. We are looking forward to helping our customers earn more by expanding their cross channel marketing initiatives on a performance basis.”
Advertisers looking to convert more consumer calls or publishers wanting to help drive calls, click here to sign up for PayPerCall. For more information, give us a call at 800-761-1072.
About Commission Junction
Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing to drive measurable results for clients.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, Coupon Mountain and Investopedia. For more information, visit www.valueclick.com.
