SES New York Features “Focus Latino” Track Addressing Digital Marketing Opportunities in US Hispanic and Latin American Market

SES New York 2011

NEW YORK – At SES New York, taking place March 21-25, 2011 at the Hilton New York, prominent experts in the Latino marketing community will participate in sessions and panels specifically addressing the U.S. Hispanic and Latin American markets. Programmed by LatinVision Media Inc., “Focus Latino” Track is scheduled for Wednesday, March 23. The keynote address will be delivered by Mark Lopez, Head of U.S. Hispanic Audience at Google.

SES New York, the industry’s leading search and social marketing conference and expo, is expected to attract over 5,000 industry professionals. To attend SES New York, fill out the registration form here and receive the early-bird discount of up to $400 through March 4.

“We were very motivated to put together this Latino-focused program at SES New York because of the perfect synergy with our U.S. Hispanic and Latin American audiences,” said Carlos Vassallo, CEO of LatinVision Media Inc. “With the content that SES New York program offers, our target audience of entrepreneurs, business owners, execs and marketers in small and mid-size companies will absolutely come away with exciting new and innovative strategies and implementation plans.”

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“The addition of this Latino track to an already packed SES New York agenda is a real coup for us, and we have the perfect partner in LatinVision Media,” stated Matt McGowan, Managing Director of Americas for Incisive Media. “We’ve lined up experts from many of the leading Latino-centric companies to give their input on all aspects of search and social media.”

Sessions planned to-date for the Focus Latino track include:

* Reaching Latinos through SEO
* Search and Social Marketing to Latinos Roundtable
* Analytics for the Latino Markets
* Improved Conversions with Website Optimization

Through March 4, marketers can register to receive the SES New York early-bird discount of up to $400. For the first time at SES New York, Incisive Media has designed an attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search and social media marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com

About LatinVision Media

LatinVision Media, Inc., a New York based company, is a premier organizer of conferences and business networking events, gathering U.S. Hispanic and Latin American executives, professionals, entrepreneurs and business owners.

For more news and event updates visit the SES press room at http://media.searchenginestrategies.com/.