IRVINE, Calif. – Specific Media, a next generation media platform company, announced the addition of three new members to its advisory board. Broadcast industry leaders Larry Goodman and Bill Burke along with distinguished publishing expert Ed McCarrick will lend their expertise and insight to the Specific Media executive team.
Larry Goodman cultivated his media skills throughout his 20-year career at Turner Broadcasting, including eight years in which he held the concurrent titles of president, CNN sales and marketing and president operations, Turner Broadcasting Sales Inc. The recipient of numerous industry awards and accolades, Goodman was previously named “Media Maven” by Advertising Age.
Bill Burke, co-author of Ted Turner’s 2008 best-selling autobiography, “Call Me Ted,” has extensive leadership experience in cable television and the interactive space. Previously, Burke served as president and CEO of The Weather Channel Companies where he oversaw all operations. Prior, Burke spent eight years at Turner Broadcasting and Time Warner, where he held senior positions including notable roles as president of TBS and general manager of Turner Classic Movies.
Ed McCarrick built a long and distinguished 35-year career at Time, Inc. that concluded with serving as president and worldwide publisher of the Time News Group. Under his leadership, McCarrick helped lead Time to be named the number-one brand in publishing by Advertising Age. McCarrick is presently the executive vice president of account management and media partnerships at ICON International.
“We are excited to have these three senior executives join our advisory board,” said Tim Vanderhook, co-founder and CEO of Specific Media. “Their collective experience and remarkable vision will be a tremendous asset as we continue to innovate across media channels and expand our global offering.”
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media.
