Brian Wieser to Join Simulmedia as CMO; Alliance to foster more effective and efficient television advertising
NEW YORK – Simulmedia, a targeted television advertising company, announced the formation of a strategic alliance with MAGNAGLOBAL, a worldwide multimedia and strategic investment unit for Mediabrands and IPG agencies. As part of this partnership, Brian Wieser, who has been with MAGNAGLOBAL since 2003, will join Simulmedia as Chief Marketing Officer to lead this effort.
This alliance will produce ongoing research, case studies, and recommendations regarding the efficacy of data-driven, audience-based targeting in driving greater television and advertising effectiveness and efficiency.
Mr. Wieser has closely worked with MAGNAGLOBAL President, Elizabeth Herbst-Brady, to help the company become the worldwide leader in media forecasting and negotiating. Herbst-Brady’s background in the agency and media owner worlds was well complemented by Mr. Wieser’s vast knowledge of the economics of the industry and his innovative approach to measurement and metrics. Their collaboration will continue as Wieser assumes his new role at Simulmedia.
“The foundation of our organization is built on best-in-class tools and research, client centric trading, and partnership,” says Ms Herbst-Brady. “We are, of course, very sad to see Brian go but are excited by the prospects of continuing to work with him and Simulmedia and the results that our partnership will produce for our clients.”
Mr. Wieser is often credited with transforming the traditional methodology that informs how the industry assesses itself, going beyond ad revenue calculations and instead relying on assessment of media supplier revenues. MAGNAGLOBAL has been able to capitalize on this revolution in forecasting and analysis by expanding to more than 60 overseas markets.
“Brian brings a proven track record in generating actionable insights that successfully inform marketing client and agency media strategies, as well as a deep understanding of the media industry,” says Jon Werther, President of Simulmedia, to whom Mr. Wieser will report. “Brian has studied and understands the power of data-targeted television advertising more than anyone else in the world.”
Mr. Wieser joined MAGNAGLOBAL in 2003 from Deutsche Bank, where he was a member of their Cable and Satellite sector equity research team. He previously was employed at Lehman Brothers as part of their Communications and Media Group.
MAGNAGLOBAL (www.magnaglobal.com) is the strategic global media unit responsible for forecasts, insights, and negotiation strategy across all media channels on behalf of Mediabrands. With $29 billion in global media billings according to RECMA, MAGNAGLOBAL exercises serious clout, though it is driven by more than simply buying power. MAGNAGLOBAL’S sophisticated approach to managing data and insights delivers actionable intelligence to our affiliated planning and buying teams around the world. MAGNAGLOBAL also provides strategic advisory services and analytical tools for assessing the media industry.
Simulmedia, Inc. (www.simulmedia.com) is a New York City-based television ad targeting company. The company’s targeting platform leverages predictive technologies and anonymous viewing data from more than 15 million US households to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches virtually all U.S. multichannel households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 45 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
Founded and led by Internet entrepreneur Dave Morgan, Simulmedia is backed by Avalon Ventures, Union Square Ventures and Time Warner Investments.
