Specific Media Opens Seattle Sales Office to Broaden Reach in Northwest Region

Heather Conniff Named Director of Sales, Pacific Northwest

IRVINE, Calif. – Specific Media, a next generation media platform, announced the opening of its new regional U.S. office in Seattle, serving Washington and Oregon.

Located within one of the country’s largest technology hubs, the downtown Seattle office will be led by newly appointed Director of Sales for the Pacific Northwest, Heather Conniff.

In her new role, Conniff oversees sales initiatives throughout the Washington, Oregon and Vancouver BC territories, focusing on building a local sales force and expanding Specific Media’s presence in the region. She previously spent nearly five years at Careerbuilder.com, most recently as a national advertising sales account executive.

“We are thrilled to expand our local presence into the Seattle region, an area that is highly concentrated with major innovative technology companies,” said Paul Oronoz, vice president of west coast sales for Specific Media. “The Pacific Northwest will be a key region for us as we expand our media platform and product offerings, and Heather is the ideal candidate to grow our local presence there.”

Conniff, a graduate of Seattle University and native of western Washington, is exceptionally familiar with the area and has more than eight years of experience in the online advertising industry.

“I am excited about the opportunity to work with major companies that are local to the region that I’ve called home for most of my life,” said Conniff. “I look forward to helping these companies improve their digital media efforts through the advanced technologies that the Specific Media Platform offers.”

With views of Mount Rainier and Qwest Field, the new office is located within the heart of Seattle and boasts the many high-tech and modern features seen throughout all Specific Media office locations.

About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media.