AdoTube In-Video Format Index Shows That Banner-Like Ads Placed in the Video Stream Are 7 Times More Engaging Than Display Counterparts

New advertisers such as CPG, Fashion, Travel, and Finance made a concerted push after the growing and broadening online video audience in 2010

Full Adotube Q4 2010 Index available at http://ftx.bz/adotubeadindexq410

NEW YORK – AdoTube announced the release of its Q4 2010 In-Video Ad Format Index. The index highlighted how placing similarly constructed rich media banner ads into the video stream led to engagement rates that are 7 times higher and click-thru rates that are 8 times higher than leading display benchmarks.* In terms of growth, the online video audience broadened in 2010 courting significant pushes from new advertisers such as CPG, Fashion, Travel and Finance.

The index is the result of analysis on 3.5 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats across industry verticals. Highlights from the index findings include the following:

– As the overall number of ads served grew, interactive ads benefited the most rising to account for 50% of Ads Sold; Pre-Roll fell to 30%.
– In-Video Ads have 7X higher engagement, 8X higher CTR than their rich media display counter parts.
– Despite the fact that Polite Pre-Rolls® feature far more 30+ second ads, the Polite Pre-Roll® View-Thru Rate continued to grow rivaling the 15 second dominated Standard Pre-Roll.
– In 2010 the online video audience broadened, while CPG, Travel, Fashion, and Finance Advertisers made a concerted push into the space.

Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement, and retention rates. To view the full index and findings, visit the research section of their site. (http://news.adotube.com/research)

*Source: DoubleClick for Advertisers, U.S. Advertisers, DoubleClick Rich Media formats (video only), January – December 2009

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console(NPC) for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.