New Adblock Plus for Safari Blocks Video Ads, Gets Slick New UI: First Adblocker to Block All YouTube Ads

ABP’s Safari Extension Sheds Beta Skin

COLOGNE, Germany – Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, announced that Adblock Plus for Safari has exited beta and can now block all overlays and in-video ads, including 30-second pre-roll video ads.

“Blocking these annoying video ads, not to mention the granular level of user control our new UI offers, make us confident that we are providing Safari users with a top-notch solution.”

Other ad blockers can block ads from the YouTube website page, and some can block in-video ads on other browsers. But Adblock Plus for Safari was the first to implement a complete adblocking solution for YouTube, one that blocks both overlays and in-video ads.

The free download is now available on the Adblock Plus site. Additionally, Adblock Plus for Safari now has a smooth and intuitive UI optimized for retina displays, which lets users see how many ads are being blocked and easily enable or disable the extension for sites. Adblock Plus is the only adblocker on Safari that has a “bubble” UI that lets users turn the extension on or off, lets them block specific page elements and shows the amount of ads blocked. It is supported in 48 languages.

“In our discussions with users, they always point to the in-video ads they’re forced to watch – like the 30-second pre-rolls on YouTube – as some of the worst annoyances. There was a bug that had prevented complete adblocking on YouTube, and we are proud to say we found the solution,” said Till Faida, co-founder of Adblock Plus. “Blocking these annoying video ads, not to mention the granular level of user control our new UI offers, make us confident that we are providing Safari users with a top-notch solution.”

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About Adblock Plus

Adblock Plus is an open source project that aims to rid the Internet of annoying and intrusive online advertising. Its free web browser extensions (add-ons) put users in control by letting them block or filter which ads they want to see. Users across the world have downloaded Adblock Plus over 300 million times. It has remained the most downloaded and the most used extension almost continuously since November 2006. In 2013 PC Magazine listed the extension as one of the best free Google Chrome extensions, and it received a 2013 About.com readers’ choice award for best privacy/security add-on.

Follow Adblock Plus on Twitter at @AdblockPlus and read our blogs at http://adblockplus.org/blog/. Media press kit with FAQ, images and company statistics is available at: https://eyeo.com/en/press.