Industry Veteran Brings Extensive Experience in Digital Marketing to Newly Created Position
RESTON, VA – Resonate, the online advertising company connecting advertisers with audiences based on values, beliefs and attitudes, introduced Kathy Sharpe as Vice President of Marketing. In this newly created position at Resonate, Sharpe will manage various business development and creative marketing initiatives at the company.
“Kathy has a very thorough understanding of advertising and how Resonate’s unique offering plays a part in the online advertising ecosystem,” said Bryan Gernert, CEO, Resonate. “In a crowded marketplace, we felt it imperative to communicate our value proposition and how it benefits brands, issue advocacy and political campaigns alike. Kathy has the experience needed to guide us through this critical juncture.”
Sharpe comes to Resonate after more than 10 years as CEO of Sharpe Partners, a digital agency she founded and grew to a $42 million business with an average client tenure of more than five years. Sharpe was largely responsible for evolving the company’s strategic capabilities through work with, Coca Cola, ExxonMobil, Fujifilm, USA and Western Union. Prior to Sharpe Partners, Sharpe was DDB New York’s first Director of Interactive, where she grew billing from $70,000 to more than $3 million. Sharpe’s digital marketing experience also includes Ogilvy & Mather Interactive where she worked with the American Express and IBM brand team to create integrated marketing program. She started her advertising career at Bozell Jacobs.
“It was evident right away that Resonate’s approach to connecting with audiences online has the potential to revolutionize the industry,” said Sharpe. “When advertisers realize they can engage with their online audiences based on their values and beliefs, then Resonate will become part of every media plan. Few connections have the same potential to drive results across any metric.”
Sharpe’s opinions on the industry have been quoted in The New York Times, The Wall Street Journal, The Washington Post, USA Today and MSNBC among others. For the past two years she has served on the NARB and regularly speaks at industry conferences. Kathy earned her BA in English from Franklin & Marshall College and an MA in Cinema Studies from NYU.
About Resonate
Resonate is the first online ad company to connect advertisers with audiences by understanding why people engage with a brand, campaign or issue. Its unique approach asks people about the values that drive their decisions allowing Resonate to deliver the right audience in the most optimal locations online. The result: ad campaigns that deepen convictions and change minds in a way that traditional online advertising can’t. Visit www.resonatenetworks.com to learn more.
