Beder Brings Deep Mix of Traditional and Digital to his Role as Head of Boston Operations
BOSTON – Isobar, a global communications agency and Aegis Media Group company, announced Dan Beder has joined the agency as managing director of its Boston office. Beder joins Isobar from digital agency Digitas, where he served as EVP, marketing director. Beder replaces Vangie Deane, who is stepping down to pursue other opportunities after being with Isobar for nearly 10 years.
As Isobar continues to grow and establish its foothold in the US, Beder brings a rich history of talent and experience in both traditional and digital marketing to help clients succeed in the new marketing landscape. With more than 20 years of advertising and marketing experience, Beder has developed breakthrough programs for leading brands such as General Motors, 3Com, AT&T, 3M, Tyco Toys, Compaq, The Home Depot and P&G.
While at Digitas, Beder managed all aspects of the global P&G account for brands including Olay, Oral-B, Crest, Tide, Always, Tampax, Head & Shoulders and Duracell. During his tenure, he was responsible for growing the business annually across The Americas, Western Europe and Asia Pacific. Before joining Digitas, Beder was vice president of marketing at smartbargains.com, an online e-commerce retailer, where he directed all marketing activity including branding, acquisition/retention programs, affiliate, search, email, partnerships and online/offline advertising programs. Earlier, Beder held management roles at D’Arcy and Modem Media, working with such recognized brands as AT&T, SC Johnson, 3M, and 3Com, among others.
“Dan brings an outstanding record of driving both corporate and client growth, but more than that, he shares our passion for combining creative thinking with technology innovation to revolutionize the way brands market to their customers,” said Darryl Gehly, president of Isobar US. “The depth of his talent and the wide range of his skills reflect the needs of our clients, and he will play a key role in helping us to evolve the business and further strengthen our people, capabilities and client results.”
About Isobar
Isobar is a global communications agency that brings people and brands together like never before. We fuse creative thinking with technology know-how to uncover the best ideas and execute them across any platform or channel anywhere in the world. Our unique combination of creatives and creators ensures the best ideas never end up on the cutting room floor, empowering us to consistently deliver innovative and intensely relevant brand experiences for the world’s largest brands. With locations in Boston, New York and San Francisco, Isobar US is an Aegis Media Group Company and part of the global Isobar network of over 2,200 people in 32 markets. For more information, please visit http://na.isobar.com.
