SAN MATEO, Calif. – Aggregate Knowledge, the leading data management platform (DMP) on which the world’s largest advertisers make their digital data and media decisions, and Resonate Networks, the online media company that connects advertisers with audiences based on their values, announced they will integrate Resonate’s data and services with the patent-pending AK Platform.
Now advertisers have a state of the industry solution that will transform their targeting, audience analytics, media buying, and dynamic creative decision-making. The solution is pre-packaged, scalable, and privacy-compliant.
The integration of AK’s Platform and Resonate’s services platform gives brand marketers, agencies, advocacy groups, and political advertisers the power of a unique end-to-end data and audience management solution. The integration of dynamic brand reporting, including multi-touch attribution, with the capacity to target by values has the unprecedented potential to build and deepen audience engagement.
The highly scalable AK Platform tracks and reports every known user attribute by campaign to reveal which publishers, attributes, segments, and data providers worked best, and which didn’t to optimize campaigns – both present and future. The platform will analyze thousands of Resonate’s Values Targeting attributes defining target audiences. Further, these insights offer media planners direction on the optimal sites to reach their audiences online.
“Resonate Values Targeting enables advertisers to reach their audiences based on the values that define their consumers as human beings, thus influencing their purchasing decisions. These values insights drive our client’s online media plans,” said Andy Hunn, COO of Resonate Networks. “Given AK’s automated integrations, powerful analytics infrastructure, and neutral position in the display ad ecosystem, we see the AK Platform as a significant extension to our service offerings.”
“Resonate Networks has transformed values-based targeting into a game changing advantage by generating new knowledge about advertisers’ audiences before a campaign begins, while it runs, and even as the campaign team looks ahead to the next program,” said James Simon, SVP business development at Aggregate Knowledge. “The data-neutral AK Platform is a natural fit as it can deal with any kind of data, including the incredibly rich “values” taxonomy brought together by Resonate. It also automates all of the processes and integrations to a point where even automated discrepancy reports are created so that Resonate can focus on what they do best – provide their clients with insights and drive engagement and action.”
About Aggregate Knowledge
Aggregate Knowledge is an IaaS (Infrastructure as a Service) company delivering the data management platform (DMP) on which the world’s largest advertisers make their digital media decisions. The patent-pending AK™ Platform combines data management and multi-touch attribution to make media accountable and help advertisers, agencies, DSPs, ad networks, SSPs, and publishers manage and exploit all of their data around a single view of the user. The platform automates “trading desk” like features for our customers by bundling hardware, software, tools, training, and science into a single, highly scalable offering.
More information can be found at www.aggregateknowledge.com.
About Resonate Networks
Resonate is the first online ad company to connect advertisers with audiences by understanding why people engage with a brand, campaign, or issue. Its unique approach asks people about the values that drive their decisions allowing Resonate to deliver the right audience in the most optimal locations online. The result: ad campaigns that deepen convictions and change minds in a way that traditional online advertising can’t. Visit www.resonatenetworks.com to learn more.
