CONTEXTWEB Adds Three New Online Ad Tech Firms to its RTB Platform Partnership Program

WPP’s Media Innovation Group, Adara Media and join CONTEXTWEB RTB partner program

NEW YORK – CONTEXTWEB, Inc., the integrated digital services company, announced that three more ad technology firms have integrated with its Real-Time Bidding (RTB) platform, giving them access to unique publisher inventory and new impression attributes.

The new RTB partners include WPP’s Media Innovation Group (MIG), Adara Media and, and all three are now trading live on the CONTEXTWEB RTB Platform. There are more than 20 companies in the partnership program.

Integration with the CONTEXTWEB RTB Platform means partner firms can provide their clients with instant access to 200 million daily impressions from more than 11,000 direct publisher relationships. CONTEXTWEB has the highest level of transparency on exchanges and 90% of the bid calls contain the referring URL, with 50% of the available inventory accepting expandable rich media ads.

CONTEXTWEB specializes in RTB and provides 31 impression-level data attributes including full-page URL, referrer URL, fold count position and expandable rich media acceptance coding. All bid calls contain the patented Real-Time Classifier (RTC) categorization from CONTEXTWEB.

“The ability to access the wealth of expandable rich media impressions available through the CONTEXTWEB RTB Platform, plus its Real-Time Classification capabilities, gives a huge boost to the MIG and our customers,” said Jon Greenwood, General Manager of the Media Innovation Group. “CONTEXTWEB’s ‘smart’ impression attributes will enhance our ability to deliver actionable consumer insights and will make digital marketing campaigns more effective.”

“The capabilities of the Adara Media Audience Platform will be greatly enhanced by our participation in the CONTEXTWEB RTB Platform,” said Layton Han, CEO of Adara Media. “The wealth of granular, contextualized audience information from CONTEXTWEB RTB bid calls will allow our clients to more precisely target Adara Media’s exclusive loyalty audiences in order to increase the performance of their advertising campaigns.”

“CONTEXTWEB’s 31 ‘smart’ impression attributes is a winner,” said Frost Prioleau, CEO of “CONTEXTWEB’s ‘smart’ impressions allow to consume attributes such as referral URL, keywords and categorization to create winning search retargeting campaigns for our clients.”

“The combination of a unique publisher footprint, our 31 ‘smart’ impression attributes and our five-day on-boarding process makes CONTEXTWEB RTB a must-have for any ad network, DSP or trading desk,” said Jay Sears, General Manager of the CONTEXTWEB Ad Exchange. “We look forward to helping the Media Innovation Group, Adara Media and provide their customers with our ‘smart impressions’ that deliver measurable campaign performance gains.”

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About WPP’s Media Innovation Group
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About Adara Media
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