BlueKai Deal Marks Clearspring’s First Data Exchange Integration
McLean, Va. – Clearspring, provider of the largest online content sharing and analytics platform, AddThis, announced that its social influence and intent data is now available on the BlueKai Exchange, which is the largest marketplace of audiences worldwide. The Clearspring audiences, aggregated anonymously from 9 million unique domains globally, represent the largest data set of its kind available via BlueKai. Clearspring’s key Influence and Intent-driven audiences across verticals such as auto, travel, finance, and retail are now available for brand marketers who are looking to tap into the viral benefits of social sharing.
This deal represents Clearspring’s first agreement with a data exchange to deliver its influence and intent-driven audiences. Earlier this year, Clearspring rolled out its audiences to the top demand side platforms including MIG, a WPP Company, Invite Media, MediaMath, Data Xu, and Turn, along with the leading ad exchange, Right Media. The company has also integrated directly with several trading desks and is now available via eight channels.
“As data-driven campaigns quickly become the norm, advertisers are increasingly using exchanges like BlueKai to find and manage highly-targeted audiences like those we’ve created with real-time data, based on users’ sharing and search activity,” remarked Peggy Fry, chief revenue officer for Clearspring. “Our goal is to make sure our audiences are everywhere buyers want to use them.”
“Clearspring’s social audiences will add to the data depth and breadth on the BlueKai Exchange, the largest marketplace for comprehensive 3rd party data acquisition,” said Omar Tawakol, CEO of BlueKai. “With social media playing a larger role in the online advertising ecosystem, we’re excited to be partnering with Clearspring to provide social data at scale and making this audience actionable for our exchange and platform clients.”
Clearspring leverages its proprietary real-time data processing engine to aggregate and synthesize anonymous influence and intent data from across its AddThis platform, in order to build and deliver valuable audiences to publishers and advertisers. AddThis currently reaches more than 9 million domains and 1 billion unique users monthly.
Clearspring CEO Hooman Radfar will be speaking at the invitation-only BlueKai Data Summit tomorrow at the Plaza Hotel in New York City on a panel titled, “What’s Next? Driving Data Possibilities From Social, Video and Mobile.” The panel also includes Tod Sacerdoti, CEO of BrightRoll, Jayant Kadambi, president of YuMe and Jorey Ramer, VP corporate development of Jumptap.
Clearspring data has been made available in the BlueKai Exchange since July 18th.
