Accolade Recognizes Outstanding Achievement in Creativity and Impact in Digital Advertising
IAB MIXX Conference & Expo 2011
NEW YORK – An impressive list of marketers and agencies have been honored, receiving nominations for their groundbreaking work in online advertising, as finalists for the Interactive Advertising Bureau’s (IAB) seventh annual international MIXX Awards. With new platforms gaining momentum in the interactive advertising space, this year the IAB international MIXX Awards includes two new single execution categories, Tablet Marketing and Location-Based Advertising.
“The uptick in submissions for the 2011 MIXX Awards has been remarkable – more than 25 percent from last year. And even better, our list of finalists for 2011 is culled from a ‘who’s who’ of brand marketers and agency talent,” said Randall Rothenberg, President and CEO, IAB. “International campaign submissions, in particular, have nearly doubled compared to last year, which emphasizes the growth of online media around the world.”
The 2011 MIXX Awards winners will be determined by an all-star panel of 30 experts from the top digital agencies, marketers and publishers. The winners will be announced at a gala dinner on October 4, during Advertising Week in New York City. “We can’t wait to celebrate this industry’s success, and there is no better way to do so than by recognizing the best of the best at the MIXX Awards gala,” said Rothenberg.
MIXX Awards 2011 Finalists by Category:
Brand Destination Site – Single
Google and Possible Worldwide for “Art Project”
Skittles and Big Spaceship for “Experience the Rainbow”
Kraft Foods and 360i for “Kraft Huddle to Fight Hunger”
Liberty Mutual and Hill Holliday for “The Responsibility Project”
Branded Content – Single
Stanfield’s and john st. for “Guy At Home In His Underwear”
Doritos/Frito Lay and Goodby Silverstein & Partners for “Late Night Global – Rihanna”
Liberty Mutual and Hill Holliday for “The Responsibility Project”
Abbott Laboratories and McKinney for “Unstoppable Tour ‘Boxing’”
Digital Out-of-Home – Single
Twentieth Century Fox Home Entertainment/Avatar Blu-ray DVD and Inwindow Outdoor and Zenith Media for “Avatar Digital Face Morphing Exhibit”
The Coca-Cola Company and Publicis E-dologic for “Coca-Cola ‘like’ machine”
Yahoo! and Goodby Silverstein & Partners for “Jessica Worthington”
IBM and Ogilvy & Mather for “SmarterCities”
Games – Single
Toyota Motor Sales, USA and Saatchi & Saatchi LA for “Prius Plural – CarTown”
Urban Ministries of Durham and McKinney for “SPENT”
Lionsgate and Initiative for “The Expendables”
Bolthouse Farms and Crispin Porter + Bogusky for “Xtreme Xrunch Kart”
Interactive Video – Single
BIC/TIPP-EX and Buzzman for “A Hunter Shoots A Bear”
Audi and Coincident.TV for “Audi R8 Experience”
FEMEN and Grape for “Do you want me?”
Snapple and Neo-Pangea for “Snapple Lunch Break-Beats”
Location-Based Advertising – Single
Gandhi Bookstores and Ogilvy Mexico for “Author Streets´”
Bing and Deep Focus for “Bing Home Turf Finder”
The Coca-Cola Company and MediaVest for “Secret Formula SCVNGR/Simon Malls”
Coke Zero and Crispin Porter + Bogusky for “Tron LiveCycle”
Mobile Platform or App – Single
Budweiser and Tribal DDB/DDB UK for “Bud Ice Cold Index”
Mead Johnson/Enfamil and DIGITAS, Stamford for “Expecting Baby Mobile App”
Depaul UK and Publicis London for “iHobo”
Abba Seafood and Crispin Porter + Bogusky, Europe for “Kalles Egg Timer”
Online Commercial – Single
Unilever and BBH New York for “Cleans Your Balls”
Microsoft and Crispin Porter + Bogusky for “Online Scams Taken Offline/DotCons”
john st. for “Pink Ponies: A Case Study”
The Coca-Cola Company and Definition 6 for “The Happiness Truck”
Rich Media Display Ad – Single
Hewlett-Packard and Ariadna for “Augmented Reality Using Motion Tracking”
Volkswagen and Yahoo! for “May the Force Be with You”
Rogers and Rogers Communications for “Tron Trailer”
Google for “Watch This Space – Twitter Response Ad”
Tablet Marketing – Single
Microsoft Bing and Point Reach for “Bing for iPad”
American Honda Motor Co., and RPA for “Honda CR-Z Experience App”
McKinney for “mckinney.com”
Microsoft Dynamics and Point Reach for “Microsoft Dynamics CRM Online for iPad”
Viral – Single
BIC/TIPP-EX and Buzzman for “A Hunter Shoots A Bear”
Unilever/Axe Personal Wash and Mindshare and BBH New York for “Clean Your Balls”
Urban Ministries of Durham and McKinney for “SPENT”
McKinney for “Twerrible Towel”
Brand Awareness and Positioning – Campaign
Qwest Communications and McKinney for “Holiday Must-Haves”
American Express and Crispin Porter + Bogusky for “Small Business Saturday”
American Express and DIGITAS NY and Momentum NY for “Unstaged: An Original Series From American Express”
IBM and Ogilvy for “Watson”
Business-to-Business – Campaign
IBM and Ogilvy & Mather for “SmarterCities”
Dell and MediaCom for “Take Your Own Path”
Google for “Watch This Space 2010”
Xerox and Y&R/VML for “Y&R/VML”
Cross-Media Integration – Campaign
Diageo and BBH New York for “Johnnie Walker ‘Say It Without Saying It’”
Discovery Channel and PHD for “Storm Chasers Season Four”
Renault UK Ltd and Publicis London for “The Megane Experiment”
Toyota Motor Sales, USA and Saatchi & Saatchi LA for “Toyota Sienna Family Campaign”
Digital Integration – Campaign
Kimberly-Clark/U by Kotex and Organic for “Ban the Bland”
Frito Lay and Microsoft for “Doritos Unlock Xbox”
PepsiCo Doritos and AMVBBDO for “King of Ads”
IBM and Ogilvy & Mather for “SmarterCities”
Direct Response and Lead Generation – Campaign
Diageo Ireland, Budweiser Ireland and Tribal DDB/DDB UK for “Bud Ice Cold Index”
Go RVing and Click Here for “Meet the Ambassadors of Affordability”
Domino’s Pizza and Crispin Porter + Bogusky for “Show Us Your Pizza”
Foot Locker Europe and SapientNitro London for “Sneakerpedia”
Experimental and Innovative – Campaign
Microsoft Bing and Point Reach for “Bing-Angry Birds Integration”
Google and BBH New York for “Google Chrome Fast”
CoverGirl/Procter & Gamble and G2 USA for “My CoverGirl Engagement Program”
Urban Ministries of Durham and McKinney for “SPENT”
Games – Campaign
Microsoft Bing and Point Reach for “Bing-Angry Birds Integration”
Mountain Dew and OMD for “DEWmocracy on Xbox LIVE”
Frito Lay and Microsoft for “Doritos Unlock Xbox”
Dr Pepper and Electronic Arts for “Giving Gamers More”
Interactive Video – Campaign
Old Navy and Crispin Porter + Bogusky for “Old Navy Records”
AB InBev and BrightLine for “Stella Artois World Draught Masters”
American Express and DIGITAS NY and Momentum NY for “Unstaged: An Original Series From American Express”
Xerox and Y&R/VML for “Y&R/VML”
Mobile Platforms and Apps – Campaign
Microsoft Bing and Point Reach for “Bing Mobile Campaign”
Diageo Ireland, Budweiser Ireland and Tribal DDB/DDB UK for “Bud Ice Cold Index”
The Coca-Cola Company/Trademark and MediaVest for “Coca-Cola Holiday”
Macy’s and JWT New York for “Macy’s Backstage Pass”
Multicultural – Campaign
Allstate Insurance Company and Tapestry for “Allstate Latin Grammy Takeover”
Unilever – Dove Deodorant and BrightLine for “Dove Hermosamente Cantado”
McDonalds and iNSPIRE! for “Latinos Are One/LR1”
P&G/21 Brands and Terra Networks USA for “P&G Mi Casa, Tu Casa on Terra.com”
Product Launch – Campaign
adidas and Isobar for “adidas ClimaCool”
Google and BBH New York for “Google Chrome Fast”
Volkswagen and AKQA for “Great. For the price of good.”
HSN for “HSN/Mary J. Blige Launch”
Public Service/Not For Profit – Campaign
Office of Road Safety and 303 Group for “Enjoy The Ride”
Depaul UK and Publicis London for “iHobo”
Urban Ministries of Durham and McKinney for “SPENT”
The London Metropolitan Police and AMVBBDO for “Who Killed Deon?”
Search Marketing – Campaign
General Motors/Chevrolet and SMG Search, Digitas, & Starcom for “2011 Chevrolet Super Bowl”
ADT Security and Razorfish for “ADT Pulse Launch Using Search Engine Marketing”
Volkswagen and MediaCom for “Super Bowl Search Campaign”
Visit Florida and Location3 Media for “VisitFlorida.com”
Social Marketing – Campaign
Stanfield’s and john st. for “Guy At Home In His Underwear”
American Express and Crispin Porter + Bogusky for “Small Business Saturday”
Urban Ministries of Durham and McKinney for “SPENT”
Yahoo! Sports and Isobar for “Yahoo! Sports Grudge Judge”
About the IAB MIXX Awards
The IAB international MIXX Awards reviews all critical components of the interactive marketing mix, including strategy, creative, execution and results. The screening committee—comprised of senior marketing professionals—individually evaluates and scores each submission. Every entry is assessed by multiple members to ensure an accurate, thorough review. The four entries with the highest scores become the finalists for each category.
The winners of the MIXX Awards are announced at a gala dinner, this year on October 4, during the MIXX Conference & Expo. They both take place near the start of New York City’s Advertising Week, a gathering of the media and marketing industries that typically draws 10,000 professionals to conferences, seminars and parties celebrating advertising and its evolution.
To learn more about the IAB international MIXX Awards and view the complete gallery of past MIXX winners please visit: iab.net/mixxawards/gallery.
To find out more about the MIXX Conference and Expo, “What’s the Story? Building Narrative in the Digital Age” please go to: iab.net/mixx.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
