Hires Vicki Lyon as Managing Director; Bringing her Extensive Media Industry Knowledge to Fast-Growing Video Ad Marketplace
SYDNEY & DENVER – SpotXchange Inc., the largest global marketplace of video ad inventory, is expanding its international footprint into the Asia Pacific region with the launch of its new office in Australia and the appointment of Vicki Lyon as Managing Director, SpotXchange Asia Pacific.
According to comScore’s VideoMetrix, SpotXchange is a top 5 video ad network in Australia and reaches 27% of the local internet population. The company has been serving ads for the market since 2009 for major global brands.
“Online video advertising has had a rapid uptake this past year in Australia and throughout the Asia Pacific region, as marketers take note of its effectiveness as a brand tool and integrate video into their online media strategies,” says Vicki Lyon, managing director, SpotXchange. “I look forward to helping SpotXchange continue to be the go-to video advertising marketplace for publishers looking to increase their CPMs and maximise the value of their video inventory.”
SpotXchange is a one-stop shop for advertisers, ad networks, DSPs and trading desks, offering a simple, automated way to increase the effectiveness of video ad campaigns.
Using SpotXchange’s auction-based platform, publishers can maximise the value of their inventory by connecting with advertisers in a real-time bidding environment without sacrificing control.
As managing director, Vicki will work with agencies, ad networks, DSPs and publishers throughout the APAC region, providing buyers and sellers of online video advertising with an automated, exchange-based platform that offers unparalleled scale and efficiency.
Vicki brings years of media industry experience, having launched Tribal Fusion, the third largest display ad network in Australia, and been responsible for the commercialisation and integration of FPC Interactive, which includes major online titles such as luxury brands Vogue.com.au and Taste.com.au. Before joining FPC Magazines, Vicki pioneered the online media and mobile media industry in South Africa, where she helped commercialise Tiscali.co.za, Africa’s second largest portal.
“Hiring Vicki and our recent opening of our Western European office in the UK will contribute greatly to our international business that is already experiencing exponential growth,” says Michael Shehan, co-founder and CEO of SpotXchange. “Vicki’s previous success demonstrates her ability to drive SpotXchange’s business forward and we are confident that she will help us lead the way in online video advertising throughout the Asia Pacific region.”
About Vicki Lyon
SpotXchange (www.spotxchange.com) is the largest global marketplace of video ad inventory, reaching more than 95 million unique visitors each month in more than 20 countries. SpotXchange offers brand advertisers a scalable, efficient and measurable way to reach their desired audience with high-quality online video ads on premium websites around the world. Focused on performance, SpotXchange is a one-stop shop for advertisers, ad networks, DSPs and trading desks, offering a simple, automated way to increase the effectiveness of video ad campaigns. Using SpotXchange’s auction-based platform, publishers can maximise the value of their inventory by connecting with advertisers in a real-time bidding environment without sacrificing control. Each month, more than 300 major brand advertisers take advantage of SpotXchange’s real-time video ad platform, which offers automated optimisation, advanced targeting tools, real-time bidding and flexible pricing models (cost per: view, engagement, click, thousand and acquisition) in an IAB-certified, brand-safe marketplace. SpotXchange is a Top 5 online video ad network in the United States, United Kingdom, Australia and Canada according to comScore’s VideoMetrix service.