Former P&G Digital Marketing Manager to Lead Product Strategy, Empower Brand Advertisers
NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has hired Dylan Rebillot as Product Marketing Manager. Rebillot, former Senior Digital Marketing Manager for Procter & Gamble, will help bring Tremor Video’s growing slate of video advertising products to the market, working closely with sales and product teams to deliver tools that empower advertisers to deliver the highest quality video ad experience.
As part of his role at Tremor Video, Rebillot will help guide the company’s product strategy, building a model that gives advertisers the best opportunity to deliver branding messages to target audiences in relevant, engaging environments.
While at P&G, Rebillot led alternative marketing and digital brand management for the company’s beauty and grooming brands, including Secret Deodorant, Zest, and Ivory soap, as well as global marketing for Olay. In nearly four years with P&G he also led a team of digital marketers to understand, optimize and innovate with interactive media.
Prior to joining Tremor Video, Rebillot co-founded and served as CEO of iSpark, an independent digital consultancy for small and medium sized businesses.
“Video is far and way the largest, best opportunity for brand building on the Web,” said Rebillot. “There’s still a gap in digital marketing when it comes to educating brands and showing them the value of video. I’m excited to help Tremor Video deliver an advertising experience that helps brands reach and engage consumers in meaningful ways.”
“CPG is one of our leading advertiser categories, and we’re excited to have Dylan on our team helping those brands and more realize the opportunity in online video,” said Melinda McLaughlin, Tremor Video’s Chief Marketing Officer. “It’s not everyday you can add someone with an insider’s understanding of a critical category plus the requisite fluency in digital video. Dylan’s knowledge will be a great tool as we educate brands about the importance of engagement.”
Rebillot will play a major role in translating the marketing potential of online video for major brands, and shifting advertising dollars online. At the same time, Tremor Video is making a significant investment in video advertising research. The company is currently looking for CPG advertising partners to participate in a multi-faceted research initiative to define the tangible value of engagement in video advertising.
About Tremor Video
Founded in 2005, Tremor Video (formerly Tremor Media) (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.
