Delivering valuable brand engagement wherever consumers view video;Industry veteran to lead National Mobile Ad Sales
NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has hired Bill Condon as Director of Mobile Sales. Condon, a 15-year veteran of on- and offline advertising, will lead all national sales efforts for Tremor Video’s mobile products while educating brand marketers about the potential in the emerging mobile video segment.
Condon joins Tremor Video with a wealth of knowledge in the growing field of mobile video ad sales. He most recently served as Sales Director at Rhythm NewMedia, a leading mobile video ad network. His marketing experience also includes contributions as an account director at both Yahoo and AOL, where he worked with major brands including Coca-Cola and AT&T. Condon was also an early employee at PointRoll, a leading digital advertising technology company.
“The branding power of online video advertising is just coming into its own, and the explosion of mobile video viewing will certainly pave the way for greater mobile advertising adoption,” said Condon. “Consumers say they can’t leave home without their mobile device, and we’ve already seen major adoption of devices like the iPad. My goal is to translate Tremor Video’s expertise in online video into the growing mobile space.”
“Bill knows how brand marketers think about digital, and he also knows what works on the mobile platform,” said Randy Kilgore, Tremor Video’s Chief Revenue Officer. “Tremor Video owns the opportunity to show brand advertisers the power of engaging mobile video. Bill will serve as our mobile evangelist as we grow to help advertisers reach audiences on their computers, mobile devices, and connected TVs.”
As smartphone adoption increases in the coming years, mobile advertising will accelerate as well. Mobile video impressions are expected to account for 7.9 percent of total video ad inventory and roughly 18 percent of total billed mobile media in 2011, according to AccuStream Research. Tremor Video has the ability to serve video ads across multiple mobile platforms, including the iPhone, iPad, Android and BlackBerry. The company purchased the Transpera mobile video ad platform in February.
About Tremor Video
Founded in 2005, Tremor Video (formerly Tremor Media) (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.
