Collective Launches Advertiser Solutions Group; Expands US Sales Team

NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has launched the Advertiser Solutions Group and hired industry veterans and former AOL executives Molly Ford and Phil Frank to drive strategic cross portfolio marketing programs.

“Collective is uniquely poised to meet the needs of advertisers seeking to strengthen brand awareness and affinity among key audiences,” said Joe Apprendi, CEO, Collective. “We’re delighted to welcome great talent and foster opportunities for advertisers to get to know Collective first hand.”

The Advertiser Solutions Group will support clients in their efforts to boost brand awareness and affinity among key audiences. Major focus will be on a client education initiative and collaboration with Collective’s US field team to engage today’s biggest marketers. The new unit will be overseen by Jed Savage, who was appointed Executive Vice President, Media Sales and Strategy in May.

“Molly and Phil are industry veterans who have built their careers working directly with clients to solve complex marketing challenges,” said Savage. “They are a great addition to the Collective team.”

The addition of the Advertiser Solutions Group comes in the wake of Collective’s acquisition of dynamic creative optimization specialist, Tumri, which further strengthens the company’s ability to manage the entire ad delivery process. Combined with audience targeting and analytics products, Collective has created an unrivalled offering in the marketplace and the industry’s most comprehensive suite of brand advertising solutions.

Molly Ford, Senior Vice President, Advertising Solutions

Molly is a pioneer of new media with more than 25 years of marketing and sales experience. She was one of the original search engine executives and has held senior management positions at Business Week, U.S. News and World Report, Infoseek, and AOL. During her post at AOL, Molly facilitated its turnaround during the height of the busy signal problem. Most recently, she served as the SVP of Corporate Sales and Marketing for Time Inc., where she worked collaboratively with the magazine and digital divisions of Time Warner, as well as serving on Time Warner’s advertising council.

Phil Frank, Vice President Advertising Solutions.

Phil brings more than 20 years of experience working in blue chip marketing, sales and advertising and has managed sales organizations and sold digital advertising for AOL, Time Warner, BabyCenter and the Hispanic media company Batanga. He has spent time on the agency side, serving as Media Director at both Ogilvy and Ammirati & Puris and has also worked in the creative environment as the General Manager/New York at Pereira & O’Dell.

Collective has also elevated the role of former SVP, Audience Insights Justin Evans, to SVP Emerging Media. Justin will shepherd the launch of new business lines for Collective, including social and mobile. Justin joined Collective in June 2010, managing the company’s data and research teams. Justin leads Collective’s self-regulatory efforts and is on the Board of Advisors for Tynt, a leader in online interest graph data.

About Collective

Collective helps brand advertisers connect and engage with target audiences across display, video and social media. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-proven data and media management platform. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India. Collective’s investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com.