New position will lead ad sales in one of company’s fastest growing verticals
NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has hired Anthony Flaccavento as New York Entertainment Sales Director. In the newly created position, Flaccavento will oversee Tremor Video’s rapidly growing New York-based entertainment vertical.
Flaccavento joins Tremor Video with more than a decade of experience driving new business across a range of disciplines, including internet marketing, business development, and branding. Flaccavento comes to Tremor Video from Athlon Sports, where he served as publisher and oversaw the magazine’s launch. Prior to that, he led national sales at Maxim and its web property Maxim.com as Associate Publisher and Advertising Director, Integrated Sales.
“Video is a powerful advertising medium, especially for the films, TV shows and networks that are rapidly expanding their online presence,” said Flaccavento. “Tremor Video is forging a new standard where advertising becomes part of the entertainment experience, and I’m excited about helping the entertainment industry capitalize on this potential.”
“Entertainment is one of our strongest verticals, and we’re seeing rapid growth coming from networks based on the east coast,” said Randy Kilgore, Tremor Video’s Chief Revenue Officer. “Video is the best way for entertainment advertisers to share their products with engaged viewers, and adding Anthony to our team shows that Tremor Video owns entertainment marketing.”
Flaccavento joins Tremor Video’s growing entertainment-focused sales team. Earlier this year the company promoted Abbey Ramsey to head national entertainment sales and hired Paige Cone as an entertainment development manager to further Tremor Video’s expertise in the category.
About Tremor Video
Founded in 2005, Tremor Video (formerly Tremor Media) (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.
